Connecting with Customers using Social Media

Social CONNECTING WITH CUSTOMERS USING Media TWITTER Hashtag function for tagging of content and campaigns Unique re-tweeting option for widespread communication 2#: Good for crowdsourcing and engaging directly with customers and influencers CAMPAIGN #FindDancingMan 5k GAINED: 4,300 Favourites * 3,800 Retweets 17 4k 3k RAISED: 2k $40,000 1k Ok 2$ 2$ Favourites Retweets Zappos com POWEREDBY SERVICEM Zappos employees engage with customers and tweet interesting facts about the company on their own Twitter accounts f FACEBOOK Create brand awareness among a wide audience Partnership with Shutterstock gives access to a database of 1 million photographs for free 1,000,000 Various features including store locator, post scheduler and tabbed layout for seamless management and customer engagement "Call to action" button drives customer engagement and business leads FAB FURNISH.com 580% INCREASE in site visits through the use of Facebook INCREASE in revenue Mercedes-Benz through the use of Facebook ads AFTER AFTER 5x INCREASE BEFORE in site traffic BEFORE in LINKEDIN Good for building your company's corporate profile "Recommendations and connections" feature guarantees authenticity Major channel of communication for B2B companies Allows you to keep track of who has viewed your profile GENERATED: PostcardMania. Pasteard Marketing Experts 600 in leads and $72,000 from Linkedin WEIBO Chinese hybrid of Facebook and Twitter Live interview options for live broadcasting of events Voting feature gathers customer opinion while encouraging engagement with the brand Widely used by Chinese officials for announcements Mi Note Black Edition LAUNCH RETWEETED 4,000 x released 20,000 pieces of the silver version after users asked for it You Tube YOUTUBE 53x occur on Google searches Videos are more likely to Good for SEO as you can set the title, description and key words Testimonials and tutorials grab a lot of attention online Good for communicating values, services and products to target audience 50% of RokenBok's customer base is 50% ROKENBOK TOY COMPANY generated through YouTube You Tube INSTAGRAM Visual emphasis popular with women under 35 years old Hashtag feature for widespread communication and engagement Organize contests and giveaways while pinpointing active users and influencers Good for showcasing corporate culture and behind the scenes elements of the business hit target of Levi's 4.7 MILLION Followers saw a DENSJERRYS 17% INCREASE in awareness of their new flavour "Scotchy Scotch Scotch" O VENNGAGE Digimind. Digimind Social is a social media monitoring tool that can help you track and benchmark your online brand reputation. Visit www.digimind.com to learn more. _