Complete Guide to Pinterest Mobile Marketing

everypost COMPLETE GUIDE TO PINTEREST MOBILE MARKETING Since the release of the Pinterest mobile app, use of the social network on mobile devices has skyrocketed in comparison with the web version and continues to grow. Pinterest is now one of the top contributors of traffic for bloggers and brands and much of this is thanks to Pinterest mobile. So how can you increase the likelihood that your pins get shared and clicked-through on the mobile app? Here is a guide to successfully marketing on Pinterest mobile. Just How Big is Pinterest Mobile? 75% Of all daily Pinterest traffic comes from mobile devices Nearly 50% of all social sharing on iPads Is from Pinterest Number of new mobile visitors Pinterest sent to retailers increased 46% Pinterest MOBILE TIPS FOR SUCCESS Use Easy to Read Fonts Image Ratios for Pinterest Mobile (length:width) Character Limits Ac Before the "Expand Pin" shows Golden Ratio for Desktop, iPad & iPhone: 3.67:1 Android Ratio: 2.55:1 75/100 100/125 500 How much of your pin's description is viewable? Desktop = up to 500 characters Android = 100-125 characters iOS = 75-100 characters Make sure text images are legible on a smaller screen Try Real Time Pinning Verify your Pinterest's website URL Optimize Your Pins for Mobile Web Share photos onto Pinterest boards within seconds from your mobile device It really pops on Pinterest mobile Don't make users pinch and zoom to view Keep iOS Guided Search in Mind Pin GIFS Have an App? GIFS are very engaging and can be viewed in the iOS and Android app Always include pin descriptions with keywords or hashtags and categorize your boards to be easily found in guided search Add the Pinterest mobile SDK for 'Pin It' buttons on images in your app Caution! Links in Pin Descriptions are not Clickable Mobile version of your website SWWW. Make sure your pins link back to your website under "source". Links in the pin description are not clickable on Pinterest mobile. = better experience for click-throughs SOURCES: TechCrunch mcngmarketing.com Practical ECommerce Hello Society Expanded Ramblings GigaOm Pinterest.com Business Blog everypost