Churches and Social Media

CHURCHES AND SOCIAL MEDIA SOCIAL MEDIA STATS BENEFITS OF SOCIAL MEDIA 46% of Churches say social media is their most effective method to outreach 46% Generate more exposure for the organization Monitor convers ations 92% of Chuches find Facebook to be the most efficient about the organization 92 Increase traffic to the website of organization 59% of people use Facebook daily Interact with users 59 and keep in touch 1% never ever use it SOCIAL MEDIA USE WHEN USING SOCIAL MEDIA IN CHURCHES UNDERSTAND IT 98 Since social media is such a new form of 78 communication, most leaders of churches and ministries may not under- stand how to use it efficiently. It is important to have a basic knowledge of how each platform works. 42 14 BE EFFICIENT 10 Figure out how your social media strat- egy will fit with the functionality of the platform as well as the overall vision of ather your church or ministry. It is best to utilize one or two platforms and use them to their full potential. SOCIAL MEDIA FUNCTIONALITY INTERACT RELATIONSHIPS IDENTITY REPUTATION GROUPS PRESENCE When it comes to social media, it is CONVERSATIONS important to gain influence through participation. Instead of driving social media engagement, it is more effective to facilitate it with interaction. SHARING