Candy Brands Fans on Facebook

are CANDY BRANDS TRICKING OR TREATING FANS on Facebook LEGEND Brand XX) +The Unmetric Score is a combination of varlous metrics weighted and balanced to produce a single sector specific score that brands can use to benchmark their social media efforts. XXX FAN ANALYSIS & UNMETRIC SCORE N° fans Growth 3Musketeers 24 0.85M CRUNCH 6.7% saur 0.92M) 21 8.7% 3.8M 32 3.9M 4.9% 4.5M 5.4M 37 55 3.9% 3.6% M&M's USA had the overall best social media performance. 40 4.3% 46 Kit Kat recorded the highest level of growth while Reese's proved to be Facebook's most popular candy,. closing in on the magical 10M fans. 9,9M 20.6% 54 CONTENT STRATEGY Posts Engagement When brands asked fans specific questions, it engaged well. Also, specifically asking people to Like or Share something helped drive up engagement. Finally, brands posting about recipes and holiday greetings saw huge engagement per post. Engagement- Question Recipes Oriented Festival/ Greetings Special Fan-Specific Contest Offer Brand Ad to Fans Content Campaigns News Postss ENGAGEMENT Engagement is a weighted score calculated from the number of Likes, Comments, Shares and Estimated Impressions each post receives. 312 M&M's USA received huge of fan MEN USA A4OLS 04 le guta ta amounts engagement, largely thanks to its engagement oriented posts like this one which 203 asked fans to find the Pink M&M and share it with their friends. 315,720 46 46 42 42 37 17 mm Reeses KEKát SNICKERS 3Musketeers HERSHEYS seur ADMIN RESPONSE By looking at how many fan posts a brand responds to, one can get an idea of how many resources are being committed to social media. On average, brands replied to less than 6.5% of fan posts. 24% Admin Reply % 15% 13% 7% 4% 4% 2% 1% 3Musketeers Reeset HERSHEYS KEKát SNICKERS Mm seur CUNCH Average Admin Reply Time Unmetric looked at how fast the brands replied to fan posts and calculated the Average Reply Time (ART). 26hrs 12hrs 4hrs 6hrs 41m 8hrs 24m 6hrs 44m 9hrs 28m 39hrs 15m Nestle Crunch was the fastest responding brand that Unmetric analysed. LARGEST GENDER DISPARITY AMONG FANS THE GIRLS 85% 78% CRUNCH 22% of fans are under the age of 30 76% HERSHEY'S 24% KEKEE 31% 69% 66% SNICKERS 34% 61% Reeses 39% UNmetric Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter, Facebook and YouTube. Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts, and brands are finally able to answer the basic business question of"How do we stack up against the competition?"when it comes to their social media presence. Methodology Unmetric compiled its report by sourcing data from its social media benchmark platform. Facebook statistics were gathered from August 1, 2012 to September 30, 2012. About Unmetric Unmetric Inc. is headquartered in New York and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies, large global brands and leading digital agencies key performance data around which they could benchmark their social media efforts and answer the question "Are we doing well?". For more information, visit www.unmetric.com, check out our blog at http://blog.unmetric.com or email us at [email protected] SNICKERS RERSHEYS KEKat Reeses