Building Brand with Content Marketing

the path to CONTENT MARKETING "BRANDS are now the sum of the conversations about them" set OBJECTIVES - RADIANG DEFINE the AUDIENCE Clearly define measurable goals of what your company wants to accomplish with content marketing. What is your audience interested in? What do they READ, WATCH, ATTEND and LISTEN to? (3 create a CONTENT PLAN ´Assess and leverage existing materials Review competitors - what are they saying? Talk to them directly through QUALITATIVE RESEARCH to learn more Determine manpower TEST & ANALYZE Create a content calendar On average, B2B markuters amploy Always TRACK & REVIEW ANALYTICS to measure your response, then refine your content based on findings. SEO EIGHT difforent content markoting tactios to achleve their goals. define TAČTICS & develop CONTENT - Content Marketing Institute REFINE & REPEAT PUBLIC RELA SOCIAL ELATIONS