Bud Light Wins in Social Photos over Memorial Day

PRESENTS BUD LIGHTWINS ditto BL IN SOCIAL PHOTOS OVER MEMORIAL DAY LIGHT Lime EA RITA BUD LIGHT BUD ITA WITH A E GHT N WHAT ELSE CAN SOCIAL CONTA PHOTOS TELL US ABOUT BRANDS? Beer Brands Discovered by Ditto in Public Social Photos Corona Budweise Miaker 5/19/14 5/20/14 5/21/14 5/22/14 5/23/14 5/24/14 5/25/14 5/26/14 5/27/14 Marketers Santa Monica + pic.twitter.com/giRjk3S000 Taylor Mannion are always talking about the Beer Wars. What about the social photo wars? Bud Light was a clear winner this Memorial Day weekend with significantly more brand appearances in US public social photos than any other domestic or imported beer brand. With warm weather across the country, Bud Light seemed to be synonymous with BBQ's and beaches – especially the new Lime-a-Rita flavors. pic.twitter.com/BEerweGOLB Budweise Verical pic.twitter.com/DOPMIRIE Brother Budweiser had a strong weekend due to MLB team sponsorships and patriotic packaging. Of the photos posted with the Budweiser brand over the past five days, 9% of the hashtags were: Budweiser #AMERICA #MADEINAMERICA & OR SIMPLY: MERICA Corona ´Extra Corona Coron"Extra" Torona "Extra "Extre Coming in second was Corona, the brand that seems to dominate the tropical party scene. After a strong appearance during Cinco de Mayo, Corona had the best share of visual voice compared to its share of market (off premise channels) with an impressive 31% of the social photos among the top 7 US beer brands. Top US Beer Brands Share of Social Photos vs Share of Market* 35% 4 Coron 25% "Extrs Corona 20% 15% 10% 5% 0% BUD LIGHT Budweise Coors Qогопа LIGHT IShare of Photos Share of Market Nat. Maller BUSCH * Market Share based on cases-sold 52 WE 12/29/13 - IRI Retail Social Photo share based on Twitter 52 WE 5/27/14 -Ditto Labs Share based on these top 7 US brands only OF THESE 7, CORONA AND COORS LIGHT ARE THE ONLY BRANDS THAT GREW RETAIL CONSUMPTION IN 2013 (IRI) Corona Coors Coors LIGHT FANS ENJOYED THE NEW SUMMER BREW MCurtrame m ahead of y'all 1 to nothing. Better catch up. pic.twitter.com/4SRABWUhr Coors IGHT WHILE 4TH IN RETAIL VOLUME, COORS LIGHT ONLY RANKED 7TH IN PHOTOS OVER MEMORIAL DAY WEEKEND. OF THE PHOTOS POSTED WITH COORS, 13% ALSO REFERENCE A 13% SPORTS TEAM. Miller PartayltsMilerTime GMillerLite pic.twitter.com/RZSVWJQOJV Miller (both Lite High Life), was #2 in cases sold last year and #4 in photos this weekend. The brand has done a great job leveraging its tagline in social with 70% of posts including hashtag: #ItsMillerTime OWNABLE #HASHTAGS Ee Etrede No lime shortage herel idosdemayo Denny's Cafeteria) 4sq.com/1mmisc pic.twitter.com/JMDYblQsqL Dos Equis got a jump-start at the beginning of the month with #DosdeMayo, narrowing the gap with Corona and its historical association with #CincodeMayo. OS EQUIS #STAYTHIRSTYMYFRIENDS DOS EQUIS Though significantly smaller than other brands, Dos Equis grew "case sales" double digits last year and continues to engage with the Most Interesting Man and #StayThirstyMyFriends content. Corona & Dos Equis in Early May Social Photos Corona 4/26/14 4/27/14 4/28/14 4/29/14 4/30/14 5/1/14 5/2/14 5/3/14 5/4/14 5/5/14 5/6/14 COMMEMORA DECLINING BRANDS Natural Light and Busch+Busch Light are lost in the dust, trailing way behind their respective share of photos. Honey Badger Drinking heavily pic.twitter.com/ Reply t Retweet Favorite More Natura BUS BUS BEER PRODUCT OF u LIGH BUSCH * Ligh LICT SO LEAR AND BRIGHT r TASTE IN AN EASY DRIN COLD EAST. BUSU LIC What s your opinion? DO YOU THINK THIS IS SIMPLY DEMOGRAPHIC RELATED? or AS WE MOVE TO CONTINUOUSLY DOCUMENTING OUR LIVES ONLINE is popularity in social photos a leading indicator of market share? To see what's trending today check out http://streaming.ditto.us.com www.ditto.us.com // created by Firebelly Marketing (ditto weiser seise SHDITOVO