Bridging the Generational Gap: Targeting Millennials and Baby Boomers

BRIDGING THE GENERATIONAL GAP: TARGETING MILLENNIALS AND BABY BOOMERS MILLENNIALS BABY BOOMERS AGES: 18 to 34 AGES: 51 to 69 There are over 77 million Baby Boomers in the US Drawn to advertisements that aren't gimmicky or distracting Currently the largest generation in the US Market with the idea that Millennials want to be part of unique experiences Do not want to be perceived as old or aging Desire to experience things first hand Millennials spend an average of 25 hour per week online searching for authentic FOCUS ON MOBILE MARKETING Market towards Considered the "Me Generation" egos 85% OF MILLENNIALS OWN A content SMARTPHONE Intense brand loyalty Market with a feeling of nostalgia Be relevant, engaging and build a community It's important to be aware that Baby Boomers do use social media The most effective marketing channels for this generation are through television and email 95% Millennials prefer inbound marketing are the most common OF MILLENNIALS SAY FRIENDS ARE THEIR platforms MOST CREDIBLE SOURCE VALUES Happiness • Passion • Diversity • Sharing • Discovery • Justice Integrity • Family • Practicality • Duty FUSION http://www.entrepreneur.com/article/246199 http://www.forbes.com/sites/patrickspenner/2014/04/16/in- side-the-millennial-mind-the-dos-donts-of-marketing-to-this-powerful-generation-3/2/ http://blog.hubspot.com/marketing/marketing-to-millennials http://contently.com/strategist/2014/07/16/4-tips-for-marketing-to-baby-boomers-in-the-digital-age/ http://www.forbes.com/sites/steveolenski/2015/06/05/7-reasons-why-marketing-to-baby-boomers-is-unique/ http://www.cio.com/article/2684305/online-marketing/9-digital-marketing-strategies-to-woo-baby-boomers.html http://www.dmn3.com/dmn3-blog/3-most-effective-channels-for-marketing-to-baby-boomers