Brand Madness

BRAND MADNESS presented by Using Bracketology to Crown a Social Media Champion ULTIMATE Coupons Get your brackets ready, it's time for BRAND MADNESS! To ensure fairness, all 32 teams were seeded at random. Results of each round are determined as follows: .com First round is by Facebook The third round is what we call "Engagement Percentage," which we got by dividing the number of people "Talking About" the brand on Facebook by the number of Facebook "Likes." Second The Final Four are determined For the final match up, we've added the round is by by the number of people who total number of "Likes," Twitter followers, Facebook's "Talking About," and +1's to determine the social media champion. "Likes. Twitter have +1'd or added the brand followers. to their Google circles. FACEBOOK LIKES TWITTER FOLLOWERS GOOGLE + FOLLOWERS GOOGLE + FOLLOWERS FACEBOOK ENGAG EMENT % Talking about thi Likek FACEBOOK ENGAGEM ENT % TWITTEN FOLLOWERS FACEBOOK LIKES Talking abaut book Wii Wi Skottles MERCEDES BENZ 6,023,343 4,198,908 570,114 Skitiet 27,324 RED BULL SKITTLES 27,138,680 per 21,059,756 NG OREO 25,146,492 OREO BURGER KING 1.23% 1.16% OREO leper 4,297 551 21,552 Coca-Cola 91,349 JCPENNEY 2,528,974 Dв, PEPPER 11,496,082 ALL COMBINED CocaCola ToYs "R" Us 2768.055 357 228 CoCA-COLA 40,082,441 96,670 CoaCola odidos 11,336 496,989 BMW ADIDAS 6,139 299 CocaCola 8,586,198 220% PLAYSTATION 20,994,114 1.46% MACY's Coca-Cola 9,697,126 TARGET 1,213,656 149,701 WALMART 9,548,311 12,995,124 22,767 234 41,521,949 VICTORIA'S SECRET HTC 1,644,106 17,786,981 Doritos Ixirisos DORITOS 11,628 642,558 PEPSI 3,303,880 7.671 283 V MCDONALDS 17,072,797 1.08% 2.47% BLACKBERRY *** 10,561 914 2.158,104 NIKE STARBUCKS 28,764,577 879,892 BiackBerry Coca-Cola WINNER! 7,548,893 XBOX 360 XBOX 3,975 5,096 SAMSUNG MOBILE 15,525,838 6,653848 434,050 849,685 BEST BUY H+M HM 5,786,900 10,096,075 The Road to the Championship Levrs 2.22% LEVI's 1.97% SUBWAY 10,868,164 LEVI'S 11,066,661 Coca-Cola's dominance on Facebook paved the way to its run to the Final Four and ultimately proved to be the deciding factor in its victory over Playstation. Coca-Cola has 19 million more Facebook "Likes" than Sony's gaming and entertainment console. Playstation has the second most Twitter followers among all 32 brands and has around 800,000 more followers than Coca-Cola, but it wasn't enough to make up for Coke's clout on Facebook. OLONANY OLD NAVY 67,809 364,448 ANGRY BIRDS 3,147,887 16,828,864 *Social Stats as of February 29, 2012 Tournament Highlights What was the "Cinderella Story" of the tournament? It has to be Blackberry. Their run to the Google+ Final Four proves that either they're more popular than we think, or that people don't ever un-"like" or un-"follow" stuff they originally did a few years ago What else surprised you? I thought Starbucks might do a bit better than they did. The "Elite 8" is nothing to scoff at, but still.. it's STARBUCKS. I guess I just expected more. What was the most anticipated matchup of the tournament? I think most fans would say Playstation vs. Xbox in the Google+ Final Four. We've been waiting a long time to see those two go head-to-head and Playstation, which was clearly much quicker to embrace Google+, came out on top. H&M's run was pretty impressive too. They They just ran into a bad matchup actually have the most Google +1's among all 32 brands, but they couldn't get far enough in the bracket to take advantage of that. against Xbox, which had a much stronger edge in Engagement Percentage (2.22% to 1.08%). They would have beat Xbox in just about any of the rounds. For example, if they had met in the finals, Playstation's combined number would have been 22,767,234 compared to 16,309,126 for Xbox. BRAND MADNESS presented by Using Bracketology to Crown a Social Media Champion ULTIMATE Coupons Get your brackets ready, it's time for BRAND MADNESS! To ensure fairness, all 32 teams were seeded at random. Results of each round are determined as follows: .com First round is by Facebook The third round is what we call "Engagement Percentage," which we got by dividing the number of people "Talking About" the brand on Facebook by the number of Facebook "Likes." Second The Final Four are determined For the final match up, we've added the round is by by the number of people who total number of "Likes," Twitter followers, Facebook's "Talking About," and +1's to determine the social media champion. "Likes. Twitter have +1'd or added the brand followers. to their Google circles. FACEBOOK LIKES TWITTER FOLLOWERS GOOGLE + FOLLOWERS GOOGLE + FOLLOWERS FACEBOOK ENGAG EMENT % Talking about thi Likek FACEBOOK ENGAGEM ENT % TWITTEN FOLLOWERS FACEBOOK LIKES Talking abaut book Wii Wi Skottles MERCEDES BENZ 6,023,343 4,198,908 570,114 Skitiet 27,324 RED BULL SKITTLES 27,138,680 per 21,059,756 NG OREO 25,146,492 OREO BURGER KING 1.23% 1.16% OREO leper 4,297 551 21,552 Coca-Cola 91,349 JCPENNEY 2,528,974 Dв, PEPPER 11,496,082 ALL COMBINED CocaCola ToYs "R" Us 2768.055 357 228 CoCA-COLA 40,082,441 96,670 CoaCola odidos 11,336 496,989 BMW ADIDAS 6,139 299 CocaCola 8,586,198 220% PLAYSTATION 20,994,114 1.46% MACY's Coca-Cola 9,697,126 TARGET 1,213,656 149,701 WALMART 9,548,311 12,995,124 22,767 234 41,521,949 VICTORIA'S SECRET HTC 1,644,106 17,786,981 Doritos Ixirisos DORITOS 11,628 642,558 PEPSI 3,303,880 7.671 283 V MCDONALDS 17,072,797 1.08% 2.47% BLACKBERRY *** 10,561 914 2.158,104 NIKE STARBUCKS 28,764,577 879,892 BiackBerry Coca-Cola WINNER! 7,548,893 XBOX 360 XBOX 3,975 5,096 SAMSUNG MOBILE 15,525,838 6,653848 434,050 849,685 BEST BUY H+M HM 5,786,900 10,096,075 The Road to the Championship Levrs 2.22% LEVI's 1.97% SUBWAY 10,868,164 LEVI'S 11,066,661 Coca-Cola's dominance on Facebook paved the way to its run to the Final Four and ultimately proved to be the deciding factor in its victory over Playstation. Coca-Cola has 19 million more Facebook "Likes" than Sony's gaming and entertainment console. Playstation has the second most Twitter followers among all 32 brands and has around 800,000 more followers than Coca-Cola, but it wasn't enough to make up for Coke's clout on Facebook. OLONANY OLD NAVY 67,809 364,448 ANGRY BIRDS 3,147,887 16,828,864 *Social Stats as of February 29, 2012 Tournament Highlights What was the "Cinderella Story" of the tournament? It has to be Blackberry. Their run to the Google+ Final Four proves that either they're more popular than we think, or that people don't ever un-"like" or un-"follow" stuff they originally did a few years ago What else surprised you? I thought Starbucks might do a bit better than they did. The "Elite 8" is nothing to scoff at, but still.. it's STARBUCKS. I guess I just expected more. What was the most anticipated matchup of the tournament? I think most fans would say Playstation vs. Xbox in the Google+ Final Four. We've been waiting a long time to see those two go head-to-head and Playstation, which was clearly much quicker to embrace Google+, came out on top. H&M's run was pretty impressive too. They They just ran into a bad matchup actually have the most Google +1's among all 32 brands, but they couldn't get far enough in the bracket to take advantage of that. against Xbox, which had a much stronger edge in Engagement Percentage (2.22% to 1.08%). They would have beat Xbox in just about any of the rounds. For example, if they had met in the finals, Playstation's combined number would have been 22,767,234 compared to 16,309,126 for Xbox. BRAND MADNESS presented by Using Bracketology to Crown a Social Media Champion ULTIMATE Coupons Get your brackets ready, it's time for BRAND MADNESS! To ensure fairness, all 32 teams were seeded at random. Results of each round are determined as follows: .com First round is by Facebook The third round is what we call "Engagement Percentage," which we got by dividing the number of people "Talking About" the brand on Facebook by the number of Facebook "Likes." Second The Final Four are determined For the final match up, we've added the round is by by the number of people who total number of "Likes," Twitter followers, Facebook's "Talking About," and +1's to determine the social media champion. "Likes. Twitter have +1'd or added the brand followers. to their Google circles. FACEBOOK LIKES TWITTER FOLLOWERS GOOGLE + FOLLOWERS GOOGLE + FOLLOWERS FACEBOOK ENGAG EMENT % Talking about thi Likek FACEBOOK ENGAGEM ENT % TWITTEN FOLLOWERS FACEBOOK LIKES Talking abaut book Wii Wi Skottles MERCEDES BENZ 6,023,343 4,198,908 570,114 Skitiet 27,324 RED BULL SKITTLES 27,138,680 per 21,059,756 NG OREO 25,146,492 OREO BURGER KING 1.23% 1.16% OREO leper 4,297 551 21,552 Coca-Cola 91,349 JCPENNEY 2,528,974 Dв, PEPPER 11,496,082 ALL COMBINED CocaCola ToYs "R" Us 2768.055 357 228 CoCA-COLA 40,082,441 96,670 CoaCola odidos 11,336 496,989 BMW ADIDAS 6,139 299 CocaCola 8,586,198 220% PLAYSTATION 20,994,114 1.46% MACY's Coca-Cola 9,697,126 TARGET 1,213,656 149,701 WALMART 9,548,311 12,995,124 22,767 234 41,521,949 VICTORIA'S SECRET HTC 1,644,106 17,786,981 Doritos Ixirisos DORITOS 11,628 642,558 PEPSI 3,303,880 7.671 283 V MCDONALDS 17,072,797 1.08% 2.47% BLACKBERRY *** 10,561 914 2.158,104 NIKE STARBUCKS 28,764,577 879,892 BiackBerry Coca-Cola WINNER! 7,548,893 XBOX 360 XBOX 3,975 5,096 SAMSUNG MOBILE 15,525,838 6,653848 434,050 849,685 BEST BUY H+M HM 5,786,900 10,096,075 The Road to the Championship Levrs 2.22% LEVI's 1.97% SUBWAY 10,868,164 LEVI'S 11,066,661 Coca-Cola's dominance on Facebook paved the way to its run to the Final Four and ultimately proved to be the deciding factor in its victory over Playstation. Coca-Cola has 19 million more Facebook "Likes" than Sony's gaming and entertainment console. Playstation has the second most Twitter followers among all 32 brands and has around 800,000 more followers than Coca-Cola, but it wasn't enough to make up for Coke's clout on Facebook. OLONANY OLD NAVY 67,809 364,448 ANGRY BIRDS 3,147,887 16,828,864 *Social Stats as of February 29, 2012 Tournament Highlights What was the "Cinderella Story" of the tournament? It has to be Blackberry. Their run to the Google+ Final Four proves that either they're more popular than we think, or that people don't ever un-"like" or un-"follow" stuff they originally did a few years ago What else surprised you? I thought Starbucks might do a bit better than they did. The "Elite 8" is nothing to scoff at, but still.. it's STARBUCKS. I guess I just expected more. What was the most anticipated matchup of the tournament? I think most fans would say Playstation vs. Xbox in the Google+ Final Four. We've been waiting a long time to see those two go head-to-head and Playstation, which was clearly much quicker to embrace Google+, came out on top. H&M's run was pretty impressive too. They They just ran into a bad matchup actually have the most Google +1's among all 32 brands, but they couldn't get far enough in the bracket to take advantage of that. against Xbox, which had a much stronger edge in Engagement Percentage (2.22% to 1.08%). They would have beat Xbox in just about any of the rounds. For example, if they had met in the finals, Playstation's combined number would have been 22,767,234 compared to 16,309,126 for Xbox. BRAND MADNESS presented by Using Bracketology to Crown a Social Media Champion ULTIMATE Coupons Get your brackets ready, it's time for BRAND MADNESS! To ensure fairness, all 32 teams were seeded at random. Results of each round are determined as follows: .com First round is by Facebook The third round is what we call "Engagement Percentage," which we got by dividing the number of people "Talking About" the brand on Facebook by the number of Facebook "Likes." Second The Final Four are determined For the final match up, we've added the round is by by the number of people who total number of "Likes," Twitter followers, Facebook's "Talking About," and +1's to determine the social media champion. "Likes. Twitter have +1'd or added the brand followers. to their Google circles. FACEBOOK LIKES TWITTER FOLLOWERS GOOGLE + FOLLOWERS GOOGLE + FOLLOWERS FACEBOOK ENGAG EMENT % Talking about thi Likek FACEBOOK ENGAGEM ENT % TWITTEN FOLLOWERS FACEBOOK LIKES Talking abaut book Wii Wi Skottles MERCEDES BENZ 6,023,343 4,198,908 570,114 Skitiet 27,324 RED BULL SKITTLES 27,138,680 per 21,059,756 NG OREO 25,146,492 OREO BURGER KING 1.23% 1.16% OREO leper 4,297 551 21,552 Coca-Cola 91,349 JCPENNEY 2,528,974 Dв, PEPPER 11,496,082 ALL COMBINED CocaCola ToYs "R" Us 2768.055 357 228 CoCA-COLA 40,082,441 96,670 CoaCola odidos 11,336 496,989 BMW ADIDAS 6,139 299 CocaCola 8,586,198 220% PLAYSTATION 20,994,114 1.46% MACY's Coca-Cola 9,697,126 TARGET 1,213,656 149,701 WALMART 9,548,311 12,995,124 22,767 234 41,521,949 VICTORIA'S SECRET HTC 1,644,106 17,786,981 Doritos Ixirisos DORITOS 11,628 642,558 PEPSI 3,303,880 7.671 283 V MCDONALDS 17,072,797 1.08% 2.47% BLACKBERRY *** 10,561 914 2.158,104 NIKE STARBUCKS 28,764,577 879,892 BiackBerry Coca-Cola WINNER! 7,548,893 XBOX 360 XBOX 3,975 5,096 SAMSUNG MOBILE 15,525,838 6,653848 434,050 849,685 BEST BUY H+M HM 5,786,900 10,096,075 The Road to the Championship Levrs 2.22% LEVI's 1.97% SUBWAY 10,868,164 LEVI'S 11,066,661 Coca-Cola's dominance on Facebook paved the way to its run to the Final Four and ultimately proved to be the deciding factor in its victory over Playstation. Coca-Cola has 19 million more Facebook "Likes" than Sony's gaming and entertainment console. Playstation has the second most Twitter followers among all 32 brands and has around 800,000 more followers than Coca-Cola, but it wasn't enough to make up for Coke's clout on Facebook. OLONANY OLD NAVY 67,809 364,448 ANGRY BIRDS 3,147,887 16,828,864 *Social Stats as of February 29, 2012 Tournament Highlights What was the "Cinderella Story" of the tournament? It has to be Blackberry. Their run to the Google+ Final Four proves that either they're more popular than we think, or that people don't ever un-"like" or un-"follow" stuff they originally did a few years ago What else surprised you? I thought Starbucks might do a bit better than they did. The "Elite 8" is nothing to scoff at, but still.. it's STARBUCKS. I guess I just expected more. What was the most anticipated matchup of the tournament? I think most fans would say Playstation vs. Xbox in the Google+ Final Four. We've been waiting a long time to see those two go head-to-head and Playstation, which was clearly much quicker to embrace Google+, came out on top. H&M's run was pretty impressive too. They They just ran into a bad matchup actually have the most Google +1's among all 32 brands, but they couldn't get far enough in the bracket to take advantage of that. against Xbox, which had a much stronger edge in Engagement Percentage (2.22% to 1.08%). They would have beat Xbox in just about any of the rounds. For example, if they had met in the finals, Playstation's combined number would have been 22,767,234 compared to 16,309,126 for Xbox. BRAND MADNESS presented by Using Bracketology to Crown a Social Media Champion ULTIMATE Coupons Get your brackets ready, it's time for BRAND MADNESS! To ensure fairness, all 32 teams were seeded at random. Results of each round are determined as follows: .com First round is by Facebook The third round is what we call "Engagement Percentage," which we got by dividing the number of people "Talking About" the brand on Facebook by the number of Facebook "Likes." Second The Final Four are determined For the final match up, we've added the round is by by the number of people who total number of "Likes," Twitter followers, Facebook's "Talking About," and +1's to determine the social media champion. "Likes. Twitter have +1'd or added the brand followers. to their Google circles. FACEBOOK LIKES TWITTER FOLLOWERS GOOGLE + FOLLOWERS GOOGLE + FOLLOWERS FACEBOOK ENGAG EMENT % Talking about thi Likek FACEBOOK ENGAGEM ENT % TWITTEN FOLLOWERS FACEBOOK LIKES Talking abaut book Wii Wi Skottles MERCEDES BENZ 6,023,343 4,198,908 570,114 Skitiet 27,324 RED BULL SKITTLES 27,138,680 per 21,059,756 NG OREO 25,146,492 OREO BURGER KING 1.23% 1.16% OREO leper 4,297 551 21,552 Coca-Cola 91,349 JCPENNEY 2,528,974 Dв, PEPPER 11,496,082 ALL COMBINED CocaCola ToYs "R" Us 2768.055 357 228 CoCA-COLA 40,082,441 96,670 CoaCola odidos 11,336 496,989 BMW ADIDAS 6,139 299 CocaCola 8,586,198 220% PLAYSTATION 20,994,114 1.46% MACY's Coca-Cola 9,697,126 TARGET 1,213,656 149,701 WALMART 9,548,311 12,995,124 22,767 234 41,521,949 VICTORIA'S SECRET HTC 1,644,106 17,786,981 Doritos Ixirisos DORITOS 11,628 642,558 PEPSI 3,303,880 7.671 283 V MCDONALDS 17,072,797 1.08% 2.47% BLACKBERRY *** 10,561 914 2.158,104 NIKE STARBUCKS 28,764,577 879,892 BiackBerry Coca-Cola WINNER! 7,548,893 XBOX 360 XBOX 3,975 5,096 SAMSUNG MOBILE 15,525,838 6,653848 434,050 849,685 BEST BUY H+M HM 5,786,900 10,096,075 The Road to the Championship Levrs 2.22% LEVI's 1.97% SUBWAY 10,868,164 LEVI'S 11,066,661 Coca-Cola's dominance on Facebook paved the way to its run to the Final Four and ultimately proved to be the deciding factor in its victory over Playstation. Coca-Cola has 19 million more Facebook "Likes" than Sony's gaming and entertainment console. Playstation has the second most Twitter followers among all 32 brands and has around 800,000 more followers than Coca-Cola, but it wasn't enough to make up for Coke's clout on Facebook. OLONANY OLD NAVY 67,809 364,448 ANGRY BIRDS 3,147,887 16,828,864 *Social Stats as of February 29, 2012 Tournament Highlights What was the "Cinderella Story" of the tournament? It has to be Blackberry. Their run to the Google+ Final Four proves that either they're more popular than we think, or that people don't ever un-"like" or un-"follow" stuff they originally did a few years ago What else surprised you? I thought Starbucks might do a bit better than they did. The "Elite 8" is nothing to scoff at, but still.. it's STARBUCKS. I guess I just expected more. What was the most anticipated matchup of the tournament? I think most fans would say Playstation vs. Xbox in the Google+ Final Four. We've been waiting a long time to see those two go head-to-head and Playstation, which was clearly much quicker to embrace Google+, came out on top. H&M's run was pretty impressive too. They They just ran into a bad matchup actually have the most Google +1's among all 32 brands, but they couldn't get far enough in the bracket to take advantage of that. against Xbox, which had a much stronger edge in Engagement Percentage (2.22% to 1.08%). They would have beat Xbox in just about any of the rounds. For example, if they had met in the finals, Playstation's combined number would have been 22,767,234 compared to 16,309,126 for Xbox.