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To Be or Not to Be: Brands’ Biggest Social Business Question

To Be, or Not to Be: Brands' Biggest Social Business Question : Behavior on Social Networks M users businesses 16% of U.S. 65% of world's top businesses are on Twitter." Internet users are on Twitter. 58% of Fortune 500 businesses have Facebook. 66% of online adults are Facebook users.7 20% of online n 83% of B2B businesses are on LinkedIn. users are on LinkedIn.7 12% online 54% of top businesses are on Instagram. users are on Instagram.7 12% online 51% of top businesses are on Pinterest.10 users are on Pinterest. Source: Pewinternet, Spiral16, SimplyMeasured, Pointburst. Social Media Presence only 22% of businesses have a dedicated social 91% of online adults use social BUT media manager media regularly Sphere of influence The average Twitter user has 126 followers.? The average business has 14,709 Twitter followers.4 Source: Hubspot, Experian, Burson-Marsteller. Social Life 43% of 20-29 year olds spend 11+ hours on social BUT sites weeklys only 33% of social media marketers spend 11+ hours on social sites weekly Source: Forbes, SocialMedia Examiner. Businesses may have a larger sphere of influence in social media right now, but they haven't quite caught up with the average internet user's habits yet Businesses are socially scatter-brained The average large company has 178 corporate-owned social media accounts.2 Only 19% of marketers surveyed by Awareness, Inc. use a social media management platform despite managing presence and engagement on multiple platforms." 46% of marketers chose multi-channel coordination as one of their biggest marketing challenges of the last 12-18 months. 14 25% of marketers surveyed by Experian reported that they planned to add social media management tools to their social marketing arsenal in 2012.4 Source: Hubspot, awareness, Experian. TIP: If you haven't yet, choose a 2nd generation social media marketing platform that will enable your company to identify, organize and strategize the "big picture" of its online presence. Social media isn't one size fits all Self-employed and owners of small businesses are more likely than larger businesses to use LinkedIn and company blogs. in You Tube foursquare Larger businesses are more likely than smaller businesses to use YouTube and Mid-sized businesses are more likely than large and small businesses to employ location-based marketing strategies less likely to use blogs in their social media strategy Source: SocialMedia Examiner Different types of businesses are using social media in different ways. Is your business staying ahead of the pack when it comes to engaging fans and potential customers? Sure, brands are engaging online - about as engaging as ROCKS. In any given week, less than O.5% of Facebook fans engage with the brand they are fans of.5 On average, companies respond to only 30% of social media fans' feedback.16 In one study examining 200 brands, only a single company showed a level of engagement of over 2% and only 10% of brands reached the 1% mark.5 Source: Ehrenberg-Institute, socialbakers. A picture is worth 1,000 tweets Instagram generates 85 comments and 575 likes per second." Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.18 Half of Interbrand's Top 100 brands are on Instagram and/or Pinterest. 10 & 20 Source: SimplyMeasured, Instagram, comscore, Business Wire Visual social marketing is here - and it's making money! Make latest in social media - it's where more and more of your customers are every day! your brand is keeping up with the sure References: 1. Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx 2. Experian - http://www.experian.com/simmons-research/register-2012-digital-marketer.html 3. The Guardian - http://www.guardian.co.uk/technology/blog/2009/jun/29/twitter-users-average-api-traffic 4. Burson-Marsteller - http://www.burson-marsteller.com/social/PressRelease.aspx 5. Forbes - http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern- business-world/ 6. SocialMedia Examiner - http://www.socialmediaexaminer.com/SocialMediaMarketinglndustryReport2012.pdf 7. Pewlnternet - http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx 8. spiral16 - http://www.spiral16.com/blog/2012/04/how-the-fortune-500-companies-use-social-media-infographic/ 9. ContentLEAD - http://contentlead.com/news/are-you-connected-83-percent-of-b2b-companies-use-linkedin 10. SimplyMeasured - http://simplymeasured.com/blog/2012/10/31/54-percent-of-top-brands-now-active-on-instagram/ 11. Pointburst - www.pointburst.com/social-media-by-the-numbers/ 12. Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/30656/The-Average-Large-Company-Has-178-Social-Media- Accounts-Shocking-Data.aspx 13. awareness - http://info.awarenessnetworks.com/rs/awarenessnetworks/images/THE-STATE-OF-SOCIAL-MEDIA-MARKETING. pdíemkt_tok=3RkMMJwwfF9wsRokuq3IZKXonjHpfsX57uUuUK+3IMI/OER3ÍOVPPUIG|14ARCVII/qLAzICFpZo2FFZDe GHeY5F6eZTDIWlvynokw= 14. Experian - http://www.experian.com/simmons-research/register-2012-digital-marketer.html 15. Ehrenberg-Institute - http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf 16. socialbakers - http://analytics.socialbakers.com/press-releases/2012-06-20 17. Instagram - http://instagram.com/press/ 18. comscore - http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/State_of_US_Internet_in_Q1_2012 19. Shopify - http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales 20. Business Wire - http://www.businesswire.com/news/home/20121102005184/en/54-Percent-Top-Brands-Instagram 21. Janet Fout and Tatu Digital Media - janetfouts.com/using-social-media-across-cultures/ ubervu.com UBERVU %24 To Be, or Not to Be: Brands' Biggest Social Business Question : Behavior on Social Networks M users businesses 16% of U.S. 65% of world's top businesses are on Twitter." Internet users are on Twitter. 58% of Fortune 500 businesses have Facebook. 66% of online adults are Facebook users.7 20% of online n 83% of B2B businesses are on LinkedIn. users are on LinkedIn.7 12% online 54% of top businesses are on Instagram. users are on Instagram.7 12% online 51% of top businesses are on Pinterest.10 users are on Pinterest. Source: Pewinternet, Spiral16, SimplyMeasured, Pointburst. Social Media Presence only 22% of businesses have a dedicated social 91% of online adults use social BUT media manager media regularly Sphere of influence The average Twitter user has 126 followers.? The average business has 14,709 Twitter followers.4 Source: Hubspot, Experian, Burson-Marsteller. Social Life 43% of 20-29 year olds spend 11+ hours on social BUT sites weeklys only 33% of social media marketers spend 11+ hours on social sites weekly Source: Forbes, SocialMedia Examiner. Businesses may have a larger sphere of influence in social media right now, but they haven't quite caught up with the average internet user's habits yet Businesses are socially scatter-brained The average large company has 178 corporate-owned social media accounts.2 Only 19% of marketers surveyed by Awareness, Inc. use a social media management platform despite managing presence and engagement on multiple platforms." 46% of marketers chose multi-channel coordination as one of their biggest marketing challenges of the last 12-18 months. 14 25% of marketers surveyed by Experian reported that they planned to add social media management tools to their social marketing arsenal in 2012.4 Source: Hubspot, awareness, Experian. TIP: If you haven't yet, choose a 2nd generation social media marketing platform that will enable your company to identify, organize and strategize the "big picture" of its online presence. Social media isn't one size fits all Self-employed and owners of small businesses are more likely than larger businesses to use LinkedIn and company blogs. in You Tube foursquare Larger businesses are more likely than smaller businesses to use YouTube and Mid-sized businesses are more likely than large and small businesses to employ location-based marketing strategies less likely to use blogs in their social media strategy Source: SocialMedia Examiner Different types of businesses are using social media in different ways. Is your business staying ahead of the pack when it comes to engaging fans and potential customers? Sure, brands are engaging online - about as engaging as ROCKS. In any given week, less than O.5% of Facebook fans engage with the brand they are fans of.5 On average, companies respond to only 30% of social media fans' feedback.16 In one study examining 200 brands, only a single company showed a level of engagement of over 2% and only 10% of brands reached the 1% mark.5 Source: Ehrenberg-Institute, socialbakers. A picture is worth 1,000 tweets Instagram generates 85 comments and 575 likes per second." Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.18 Half of Interbrand's Top 100 brands are on Instagram and/or Pinterest. 10 & 20 Source: SimplyMeasured, Instagram, comscore, Business Wire Visual social marketing is here - and it's making money! Make latest in social media - it's where more and more of your customers are every day! your brand is keeping up with the sure References: 1. Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx 2. Experian - http://www.experian.com/simmons-research/register-2012-digital-marketer.html 3. The Guardian - http://www.guardian.co.uk/technology/blog/2009/jun/29/twitter-users-average-api-traffic 4. Burson-Marsteller - http://www.burson-marsteller.com/social/PressRelease.aspx 5. Forbes - http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern- business-world/ 6. SocialMedia Examiner - http://www.socialmediaexaminer.com/SocialMediaMarketinglndustryReport2012.pdf 7. Pewlnternet - http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx 8. spiral16 - http://www.spiral16.com/blog/2012/04/how-the-fortune-500-companies-use-social-media-infographic/ 9. ContentLEAD - http://contentlead.com/news/are-you-connected-83-percent-of-b2b-companies-use-linkedin 10. SimplyMeasured - http://simplymeasured.com/blog/2012/10/31/54-percent-of-top-brands-now-active-on-instagram/ 11. Pointburst - www.pointburst.com/social-media-by-the-numbers/ 12. Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/30656/The-Average-Large-Company-Has-178-Social-Media- Accounts-Shocking-Data.aspx 13. awareness - http://info.awarenessnetworks.com/rs/awarenessnetworks/images/THE-STATE-OF-SOCIAL-MEDIA-MARKETING. pdíemkt_tok=3RkMMJwwfF9wsRokuq3IZKXonjHpfsX57uUuUK+3IMI/OER3ÍOVPPUIG|14ARCVII/qLAzICFpZo2FFZDe GHeY5F6eZTDIWlvynokw= 14. Experian - http://www.experian.com/simmons-research/register-2012-digital-marketer.html 15. Ehrenberg-Institute - http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf 16. socialbakers - http://analytics.socialbakers.com/press-releases/2012-06-20 17. Instagram - http://instagram.com/press/ 18. comscore - http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/State_of_US_Internet_in_Q1_2012 19. Shopify - http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales 20. Business Wire - http://www.businesswire.com/news/home/20121102005184/en/54-Percent-Top-Brands-Instagram 21. Janet Fout and Tatu Digital Media - janetfouts.com/using-social-media-across-cultures/ ubervu.com UBERVU %24

To Be or Not to Be: Brands’ Biggest Social Business Question

shared by ubervu on Jan 04
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Business may have a larger sphere of influence in social media right now, but there are a lot of the discrepancies between average internet user behavior and brand behavior. However, many big business...

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