The Average Facebook Page Performance For August 2013

e quintly ll August 2013 Is Your Facebook Page Performing Above The Average? This infographic will help you to find out whether your Facebook page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: • 1-1,000 Fans | Likes • 1,001 - 10,000 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001 + Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average for your page size. 1-1k Fans 336 1k - 10k 3,891 Fans 10k - 100k Fans 35,306 100k - 1m Fans 366,884 1m - 10m 2,838,813 Fans 10m + Fans 21,737,486 Analysis Period: August 2013 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of own posts divided into likes, comments and shares. 1-1,000 100% 100,001 - 1,000,000 78.9% | 6.5% | 14.5% 1,001 - 10,000 81.8% | 9.1% | 9.1% 1,000,001 - 10,000,000 81.8% | 4.7%| 13.5% 10,001 - 100,000 78.4% | 8.8% | 12.9% 10,000,001 + 88.7% | 5% | 6.3% • Likes • Comments • Shares Analysis Perlod: August 2013 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 2,0 1,5 1-1k Fans ------ 1,0 1k - 10k Fans 0,5 10k - 100k Fans 100k - 1m Fans 1m - 10m 10m + Fans Fans O July • August VS Total Number Of Interactions Vs. People Talking About This 27,067 254,942 2,868 67,644 550 12,319 116 1.477 22 205 11 1-1k 1k- 10k 10k- 100k 100k - 1m im - 10m 10m . 1-1k Fans 1k- 10k 10k - 100k 100k - 1m im- 10m 10m • Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: August 2013 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for this calculation: #People Talking About This x 100 #Fans I 10k Fans 4 10k-0k Fans 100k - 1m Fans 3 1-1k Fans 1m - 10m Fans 2 10m + O July • August Number Of Own Posts VS. Number Of User Posts 100 800 700 80 600 500 60 400 40 300 200 20 100 1k-10k 10k- 100k 100k - 1m 1m - 10m 10m . 1k- 10k 10k- 100k 100k - im im - 10m 1-1k Fans 1-1k Fans Fans Fans Fans Fans Fans Fans Analysis Period: August 2013 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your soclal medila marketing activities. Whether you are using Facebook, Twitter, YouTube or all, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or www.quintly.com best practice examples.