The Ascent Of E-Commerce

SELLING THE ASCENT OF THE INTERNET E-COMMERCE SOARING S ALES E-commerce dollar sales have skyrocketed over the last 10 years, TRAVEL RETAIL nearly quadrupling since 2002. Retail sales lead the push. 250 142 130 130 123 200 102 82 150 67 53 100 42 84 80 85 77 50 61 69 51 40 2002 2003 2004 2005 2006 2007 2008 2009 2010 E-COMMERCE IS FAST BECOMING E-Commerce A LARGER PORTION OF ALL U.S. Spending As Share Of All Retail Spending 4.3% 8.6% RETAIL SPENDING. 2004 2011 THE WINNERS AND LOSERS ELECTRONICS STORES TAKE A HIT As e-commerce grows and consumes a larger portion of retail sales, brick-and-mortar stores are seeing slower growth and fewer sales, particularly in the consumer electronics market. E-COMMERCE +30% REPRESENTS -5% +20% During the 2010 Retail consumer Online consumer of all consumer electronic sales. holiday season: electronic sales electronic sales CONSUMERS TAKE PRICING POWER The Internet now offers spend-happy consumers a place to find product info, promotions, and more. Online activity for retailers and related sites has become a frenzy. INCREASE IN VISITORS (MARCH 2010 TO MARCH 2011) +468% +30% +304% +15% +10% +9% +8% Comparison Social Networking Retail Site Shopping Coupon Site Site Category Category Site Category Category Twitter Groupon Living Social SHOPPING ON THE GO FROM E-COMMERCE TO M-COMMERCE Online retailers are looking to lure shoppers away from their computers by targeting the mobile market. Development of mobile retail sites and apps has more than doubled in the last year. 19% 44% of online retailers are of online retailers 52% 15% investing in mobile- are investing in optimized websites in 2010 mobile apps in 2010 TABLETS BEAT OUT SMARTPHONES Though consumer adoption of mobile shopping has been somewhat slow, shopping on tablets has grown almost as quickly as tablet popularity. Mobile shopping on tablet devices now outpaces shopping on smartphones. NUMBER OF MOBILE PURCHASES (IN PAST 6 MONTHS) 10+ 12% 6-10 12% 9% 2-5 39% 30% TABLET 15% | 18% 22% SMARTPHONE NONE 36% VIRTUAL WINDOW SHOPPING But not all mobile app or mobile site users are looking to buy something. Many consumers use their smartphones while shopping to look up prices, locations, and deals. MOBILE SHOPPING ACTIVITIES OF SMARTPHONE USERS 24% 50% 35% Shanng product recommendations 28% Finding nearby 31% Researching product details Searching for product reviews (social network) stores via email 20% Searching for product reviews (website) Sharing product recommendations via social networks 38% 26% 29% Comparing prices before shopping Purchasing an ítem online 33% 20% Accessing deal- of-the-day apps Comparing prices while shopping in-store Mobile barcode scanning to/compare prices (Q1 2011) TWO DRIVING TRENDS CONSUMERS FOCUS ON PRICE Consumer trends are proving that brand loyalty isn't as important in purchasing as bargain loyalty. On the web, consumers can compare prices and shipping in an instant. FREE SHIPPING. SALE O These sites had Consumers expect low-cost or free shipping. 85.5 MILLION 70% UNIQUE VISITORS of online shoppers in July 2010, will only pay Comparison shopping sites like OR LESS FOR SHIPPING. Shopping.com are growing. up 30% from July 2008. $4.99 RETAILERS LEVERAGE VIDEO Video and images enhance our ability to process information. Online retailers are using video content on their sites to keep customers clicking. Retail site vistors who view video also spend 2 MINUTES ON AVERAGE Video can prompt online purchases. Retail site visitors who are exposed to video are 64% MORE LIKELY TO PURCHASE THAN WITHOUT IT. LONGER ON THE SITE. RETAILERS WITH MOST VIDEOS ON SITE MOST VIEWED RETAILERS ON YOUTUBE OVERSTOCK NIKE AMAZON SYSTEMAX HSN HSN QVC APPLE BUY.COM VICTORIA'S SECRET BARNES AND NOBLE TOYSRUS You Tube TARGET MUSICIAN'S FRIEND NIKE REDCASTS USA SYSTEMAX DELL CABELA'S HOME DEPOT Buy Sell Ads SOURCES: COMSCORE | SUNDAYSKY | EMARKETER | INTERNETRETAILER.COM | FORRESTER | SEARCHENGINELAND $ BILLIONS