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April 2014: Is Your Facebook Page Performance Above The Average?

quintly April 2014 Is Your Facebook Page Performing Above The Average? This Infographic will help you to find out wether your Facebook Page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: •1-1,000 Fans | Likes • 1,001 - 10,001 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001+ Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average. 356 1- 1k Fans 330 4,025 1k - 10k Fans 3,877 37,776 10k - 100k Fans 35,323 2 quintly 363,548 100k - 1m Fans 372,741 3,042,793 1m - 10m Fans 2,775,065 22,826,072 10m+ Fans 21,333,775 Apr 14 Apr 13 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of posts divided into likes, comments and shares. 11% 14% 14% 12% 10% 4% 5% 11% 8% 7% 100% 86% 83% 78% 78% 79% 1-1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans I Likes Comments Shares Analysis Period: April 2014 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for the calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 1.41 1.12 0.59 0.34 0.42 0.34 0.17 e quintly 0.13 0.12 0.16 0.12 0.12 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans Apr 14 Apr 13 Avg. Number Of Interactions Per Own Post VS. People Talking About This 100000 1000000 426,977 26,544 90,370 100000 10000 3,572 13,594 10000 1000 589 1,634 1000 128 100 118 100 18 10 10 10 1 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: April 2014 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for the calculation: #People Talking About This х 100 #Fans 4.88 4.75 4.24 3.89 4.32 3.74 2.97 2.92 2.93 2.72 1.57 1.87 a quintly 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans Apr 14 FApr 13 Number Of Own Posts VS. Number Of User Posts 840 140 1000 126 333 120 116 100 101 100 80 73 23 60 54 10 40 26 3 20 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: April 2014 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, Linkedin, Instagram or all together, quintly visualizes & checks your social marketing success and benchmarks your numbers against your competitors or best practice examples. www.quintly.com e quintly quintly e quintly e quintly

April 2014: Is Your Facebook Page Performance Above The Average?

shared by quintly on May 16
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Time for the April 2014 version of our recurring infographic about the average Facebook page performance. This time we added the values of April 2013 to enable you to compare some of the results.

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quintly

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quintly

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Social Media
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