Approaches To Web Content Strategy

Approaches to web content strategy TECHNICAL EDITORIAL APPROACH TO CONTENT STRATEGY APPROACH TO CONTENT STRATEGY Front-End Content Developer Development Back-End Developer Content Content Coding Creator Content Metadata Schema Content Editorial Inventory Style Guide Strategy Information Web Editor Page Tables Content Wireframes Architect -in-chief Workflow Audience User Task Flows Interaction Content Message Map Designer Personas Analysis Search Competitive Analysis Brand Strategist Engine Marketer Advertising Gap Analysis Conversion Models Tracking Web content strategists are made, not born. We're all approaching the web content strategy discipline from a multitude of different backgrounds: writing, developing, designing, and marketing to name but a few. WEB STRATEGY & PLANNING We've taken up the challenge because we care about content on the web and the vital role it plays in delivering a great user experience. APPROACH TO CONTENT STRATEGY By applying these diverse skills and experiences the web content strategist is able to make a wide-ranging impact on a web team or project. Licensed under a Creative Commons Attribution-Share Alike 2.0 license by Richard Ingram (richardingram.co.uk)