9 laws of social media marketing

9 LAWS OF SOCIAL MEDIA MARKETING 1 THE LAW OF LISTENING Success with social media and content marketing requires more listening and less talking. Read your target audience's online content and join discussions to learn what's important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. THE LAW OF FOCUS It's better to specialize than to be a jack-of-all-trades. A highly-focused social media and content mar- keting strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. THE LAW OF QUALITY Quality trumps quantity. It's better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. 4 THE LAW OF PATIENCE Social media and content marketing success doesn't happen overnight. While it's possible to catch lightning in a bottle, it's far more likely that you'll need to commit to the long haul to achieve results. THE LAW OF COMPOUNDING If you publish amazing, quality content and work to build your online audience of quality followers, they'll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. 6. THE LAW OF INFLUENCE : Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build rela- tionships with them. THE LAW OF VALUE If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. 8 THE LAW OF ACCESSIBILITY : Don't publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won't hesitate to replace you if you disappear for weeks or months. 9 THE LAW OF RECIPROCITY You can't expect others to share your content and talk about you if you don't do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. ... 5 IIIII