7 Different Types of Social Media Managers: Which One Are You?

7 Different Types of Social Media Managers Which One Are You? 1. The SEO-Minded You're an analytical thinker. You view social media as a means to an end. You make decisions based on data and trends. STRENGTHS WEAKNESSES Keen understanding of keywords Sometimes the content created is and how to take advantage of social media optimization. too focused on keywords. May de-emphasize building long-term genuine relationships through social media. Able to work well with SEO team and boost the search strategy. Resourcefulness in finding chances Might see social media as just a to earn links through social media. piece of the SEO strategy instead of its own entity. Analytical in approach and isn't afraid of data and trends. Engaging and interacting on social might not seem useful if there isn't an immediate benefit. 2. The Advertiser Your instinct is to promote everything on social media. Everything you do on social media is a part of a campaign. You think of creative ways to use social media for your business. STRENGTHS WEAKNESSES Creative and able to deliver Can be too sales driven with out-the-box strategies. social media. Unafraid to use social media to Can focus too much on the "big generate leads. campaign" and less time on the day-to-day activities. Has a strategic approach to social media. Pays less attention to building organic and loyal social followings. 3. The Social Butterfly LUL You're always the first to try new social networks. You've built up a following on your own social media accounts. You understand the differences of how each social network is used. STRENGTHS WEAKNESSES Genuinely enjoys using social media. Lacks experience in the online marketing field. Able to approach social media marketing from the perspective of May not know how to suitably deal the customer. with crisis management or PR issues. Gives brands a unique voice that Tends to take less strategic appeals to the masses. approaches to social media management. 4. The Publicist You prefer to resolve issues rather than avoid them. You take a socially conscious approach to social media. You're careful about what gets tweeted or posted to Facebook. STRENGTHS WEAKNESSES Specializes in avoiding humiliating Lacks experience in some of the situations that damage brands. technical areas. Prioritizes consistent brand and Might paint unrealistic or inauthentic picture of the company. voice throughout social networks. Knows how to respond to negative Could have difficulty putting attention on social media. together a lead generation plan on social media. 5. The Content Wizard You're a strong writer. You experiment with all types of content. You constantly consume and collect content from around the web. STRENGTHS WEAKNESSES Creates content that can go viral. Doesn't take an analytical/data driven approach. Great at curating content for numerous target audiences. Relies on engaging with social influencers rather than customers and leads. Focuses on quality content instead of quantity. Might spend too much time working on content that doesn't deliver a positive ROI. 6. The Scientist You frequently check your social media reports. You like information represented in charts and graphs. You're good at noticing trends and patterns within data. STRENGTHS WEAKNESSES Can easily explain the Doesn't like to take risks on ideas decision-making process. that don't have esearch back Makes it simpler to calculate social Often reactive rather than proactive media ROI. when creating new initiatives. Interprets data and uses the Tends to neglect the parts of social findings to make smarter decisions. media that are difficult to track. 7. The Purebred You've worked in a social media role before. Social media is your primary marketing channel. You know how to create and execute social media marketing strategies. STRENGTHS WEAKNESSES Creates and executes entire social Can easily be spread too thin. media strategies from start to finish. Often in high demand and can be Able to successfully utilize all social difficult to find. media channels. Not particularly strong in any single Forward thinking and constantly area-a jack of all trades. coming up with new ideas, To learn more or start a free 30-day trial visit sproutsocial sproutsocial.com Sources: http://www.entrepreneur.com/article/228651 http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethi nk-your-social-stra http://www.adweek.com/socialtimes/social-business-trends-2014/498129