The 4 Cs of Social Media

The 4 C's of Social Media

How Tech Buyers Are Using Social Media

Essential strategies to boost your next campaign proudly presents a new infographic to show the 4 most effective strategies to overcome a lack of resources and get social media campaigns ahead of the curve!


Sharing & using valued content is the glue for social media engagement and important in the early stages of researching technology purchases.

59% of technology professionals use social media to learn about new products,services and technologies

45% use social media to learn about new companies and brands

Key Take Away

Provide insights that match your customers' needs

Review trending topics to capitalize on what's popular and participate in ongoing conversations.


More conversations,less promotion.Listen monitor and respond to your customers on social media,the quicker the better.

IT Professional Say...

69% expect a response from vendors "within a day or two"

22% expect a response from vendors "within HOURS"

IT Marketers Say...

Only 51% Check social media mentions several times a day

Only 39% use 3rd-party apps to monitor social media mentions of their company

Key Take Away

Listen to when,where and how IT Pros want to engage

It doesn't have to be all sales all the time.Create monitoring streams for your strategic keywords.Look for interest signals like 'want','need','love' and strategically reach out when it's appropriate.Find influencers,join conversations.


Learning happens from peers and experts around similar professional roles, areas of need or interest,and discussion on real issues.

IT Professionals Say

76% have NOT engaged with ads on social media networks

IT Marketers Say

69% are not yet running ads on social networks

Key Take Away

Start a conversation!

Community is built through high-value content,peer and thought leader exchange of ideas, and pros sharing advice and experiences - NOT ADS.


All channels are not created equal;prioritize the social channels where your prospects and influencers spend time.LinkedIn is powerful for content;Twitter for news and new,quick bites;YouTube and Slideshare for how-to info;and Facebook for trends.Pulse your customers,test new social channels.

Social Media Is Now A Top Information Source

For Tech Pros-Personally & Professionally!

88% LinkedIn

62% Twitter

58% Youtube

52% Google+

40% Facebook

of tech professionals who use social media for personal & professional use

Find Influencers To Build A Network Of Connections

Key Take Away

Target influencers who can spread your message.

The 4 Cs of Social Media

shared by CYNC_marketing on Mar 11, 2013 in Social Media


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The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. ...
Category: Social Media
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