The 2014 B2B Social Media Landscape

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B2B Marketing's 2014 Social Media Benchmarking Report offers a detailed examination of social trends and activities in B2B organisations. B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content and their key challenges. Their infographic shares these top level findings: LinkedIn generates the most revenue. Top 3 platforms for brand awareness are Twitter, LinkedIn and Facebook. 75% of content is posted by the Marketing team, followed by Key Experts within the company and then the Management Team. Key challenges are showing ROI and the time involved in social media.
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http://www.visualkiwi.com/2014-b2b-social-media-landscape/
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