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2012 Social Activism

THE FUTURE OF SOCIAL ACTIVISM HOW YOUNG ADULTS ARE SUPPORTING CAUSES, AND WHY YOU SHOULD CARE More young adults (ages 20-28) are now actively supporting the causes they care about. They're going beyond staying informed or talking about social issues with their friends; they're taking real action in ways that companies and organizations should take note of. DEFINING SOCIAL ACTIVISM IN YOUNG ADULTS YOUNG ADULT SOCIAL ACTIVISTS DO ONE OR MORE OF THE FOLLOWING: PARTICIPATE IN RALLIES OR MEETINGS PARTICIPATE IN FUNDRAISING ACTIVITIES BOYCOTT OR SUPPORT BUSINESSES DONATE TIME DONATE MONEY SUBSCRIBE TO ONLINE NEWS AND FEEDS PARTICIPATE THROUGH LEAD OR ORGANIZE GROUP EVENTS EMAIL, WRITE, OR CALL THEIR REPRESENTATIVE MOBILE TEXTING YOUNG ADULT SOCIAL ACTIVISTS TODAY THAT'S UP DRAMATICALLY FROM THE YEAR BEFORE. ZIN10 AMERICAN YOUNG ADULTS ARE SOCIAL ACTIVISTS. 2011 (73% 50% 100% 2010 38% 50% 100% 1 IN 2 DONATES TIME TO SUPPORT THE CAUSES HE OR SHE CARES ABOUT. 1IN 5 PARTICIPATES IN A RALLY OR 1 IN 3 BOYCOTTS OR SUPPORTS A BUSINESS BASED ON THE CAUSES MEETING, OR CONTACTS THEIR HE OR SHE CARES ABOUT. LOCAL REPRESENTATIVE. MORE SOCIAL ACTIVISTS ARE FEMALE AND WORKING 3IN 5 YOUTH ACTIVISTS ARE WOMEN. 3IN 5 ACTIVISTS ARE EDUCATED AND IN THE WORKFORCE. YOUNG ADULTS CARE ABOUT 8 BIG ISSUES 88% 80% QUALITY EDUCATION ACCESS TO EDUCATION 50% 1002 50% 100% 80%) (75% CANCER OBESITY 50% 1001 50% 100% 75% (75% LITERACY ACCESS TO HEALTHCARE 50% 1001 50% 100% (75% 74% ENERGY CONSERVATION FREEDOM OF SPEECH 50% 1001 50% 100% THEY REWARD ORGANIZATIONS FOR THEIR INVOLVEMENT 4 IN 5 3IN 4 ACTIVISTS WOULD THINK MORE HIGHLY OF A COMPANY THAT SUPPORTS A SOCIAL CAUSE. ACTIVISTS WOULD BE MORE LIKELY TO PURCHASE FROM A COMPANY THAT SUPPORTS A CAUSE THEY CARE ABOUT. (IF PRICE AND QUALITY WERE EQUAL). THEY WANT COMPANIES TO TAKE ACTION 3IN 4 ACTIVISTS WOULD SEEK EMPLOYMENT WITH A 3 IN 4 BELIEVE CORPORATIONS SHOULD CREATE ECONOMIC VALUE COMPANY THAT SUPPORTS A SOCIAL CAUSE. FOR SOCIETY BY ADDRESSING ITS NEEDS. SOURCES: ALL RESEARCH CONDUCTED BY TBWA\WORLDWIDE AND PRODUCED WITH SUPPORT FROM TAKEPART Take Part TBWA INFOGRAPHIC DESIGN BY COLUMN FIVE

2012 Social Activism

shared by ColumnFive on Mar 30
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More young adults (ages 20-28) are now actively supporting the causes they care about. They're going beyond staying informed or talking about social issues with their friends; they're taking real acti...

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