15 Tips for Writing Great Ad PPC Headlines

15 TIPS FOR WRITING GREAT PPC AD HEADLINES FOR BETTER CONVERSION Writing attractive PPC ad headlines is one of most important aspect for the success of your paid campaign. So here we share 15 tips to write Great Ad Headlines. INCLUDE KEYWORDS 01 Make the connection between search query and your ad crystal clear by including the keyword in the headline. ASK QUESTIONS Leveraging user intent by asking the searcher a question with your headline. SOLVE PROSPECTS' PROBLEMS 03 It is crucial of solving prospects' problems in your ad copy. ADD A LITTLE HUMOR Differentiating your ads from your competitors' is vital, and humor can be an excellent way to accomplish this. 04 INCLUDE NUMBERS OR STATISTICS 05 Hard data can be a trust signal, and it can plant the seed of trustworthiness in the mind of your prospect. THINK CAREFULLY ABOUT USER INTENT 06 If you're not writing PPC ad headlines with user intent in mind, you could be missing out on countless opportunities. USE EMPATHY 07 By sympathizing with your customer's problem, you're creating a bond between you and them, which can increase trust. USE SIMPLE LANGUAGE 08 It makes ad easier to read, more accessible, and more clickable. USE SOCIAL TRENDS AS INSPIRATION 09 Look at what people are talking about in your industry through social media and use that to inspire your headlines. MAKE USE OF THE CHARACTER LIMIT Don't use unnecessary words or characters, take full advantage of the 25-character limit in your PPC ad headlines. 10 DON'T MAKE FALSE PROMISES OR BOGUS CLAIMS 11 Including blatantly false information is a quick way to have your ad disapproved by Google and Bing. BE OBSESSIVE ABOUT PUNCTUATION, SPELLING, 12 AND GRAMMAR Misspellings will make you and your business look foolish, so run everything through a spellchecker. MAKE PROMISES OR GUARANTEES 13 It can signify confidence in your product or service, which can be a powerful motivator for the consumer. BE CRYSTAL CLEAR ABOUT WHAT YOU'RE OFFERING 14 You don't need to trick customers to buy from you - you just need to give them what they want. SPY ON THE COMPETITION 15 I'm not advocating for stealing ideas outright, but a little competitive intelligence could give you the edge you're looking for. About Burgeon Software Burgeon Software is leading web agency from India offering services for Online marketing, Pay per click, Social media marketing, website design & development, ecommerce solutions & more. To know more visit us at: www.burgeonseoservices.com Burgeon Think : Convey : Realize 02