12 steps to shape social media success

12 STEPS TO SOCIAL MEDIA SUCCESS STEP 1 STEP 2 Search RESEARCH AND KNOW YOUR AUDIENCE Use Google Analytics to see what are your best performing PICK YOUR SOCIAL PLATFORMS There are only so many hours in a day, pick your battles. articles. STEP 3 STEP 4 100% PICK YOUR KPI'S 50% WRITE A SOCIAL MEDIA PLAYBOOK Unique Visits, Bounce Rates, Page Views, Social Sharing, Leads, Sales are just a few you Make your plan but make sure to review it every quarter and adjust as needed. can use. STEP 5 STEP 6 ALIGN YOUR COMPANY AROUND YOUR PLAN SCHEDULE AN HOUR EACH WEEK TO SCHEDULE POSTS Start Make it all transparent for all companies so everyone is accountable. When you hear breaking news in your industry, might be a good idea to adjust your schedule. STEP 7 STEP 8 Month Quarter CREATE A CONTENT BANK POST RELEVANT CONTENT Use Evernote or Wunderlist to keep 100% Use Google Alerts to get the latest news. track as it syncs all platforms and you can also easily share with others. 50% Report en-day period Year STEP 9 STEP 10 TREAT ALL SOCIAL CHANNELS SEPARATELY ASSIGN SOMEONE AS A CUSTOMER SERVICE REPRESENTATIVE Also remember that each site has differ- This just depends on your company structure and resources. ent ideal image sizes. STEP 11 STEP 12 REANALYZE REPORTING When A/B testing, make sure your A monthly report is fine for most companies to analyze their position. content sticks with your overall marketing goals.