11 Content Marketing Lessons to Learn From 2015 [Infographic]

CONTENT MARKETING LESSONS TO LEARN FROM 2015 LESSON #1: Get a content marketing strategy 80% OF B2B MARKETERS HAVE A content marketing strategy LESSON #2: Strategies require a good Snderstanding of buyer personaš LESSON #3: Curate quality, relevant content OF COMPANIES ARE USING BUYER PERSONAS ;85%. Said they had little to no UNDERSTANDING OF buyer, persona- dévelopment BEST PRACTICES :60%: but eindicate it has increased the number and/or quality of their sales-ready leads =41% OF MARKETERS THAT CURATE CONTENT LESSON #4: Documenting your strategy may have a positive impact on its effectiveness -53%-marketers have a of the MOSToffective DOCUMENTED CONTENT MARKETING STRATEGY -40%of the LEAST offective imarketers have NO STRATEGY AT ALL LESSON #5: Social shares DO NOT build links. THERE IS People share for different reasons is CORRELATION LESSON #6: Content format can have on performance MAY GET SHARED, BUT and link building BETWEEN SOCIAL SHARES & REFERRING major impact of content DOMAIN LINKS hard work. QUIZZES RARELY GET LINKS 5-10- LIST POSTS REMAIN THE HIGHEST PERFORMING FORMAT, GAINING- LESSON #7: Let images MAKE your post, not break them 78%- TWEETS WITH IMAGES ARE to be share times the shares of other formats more likely, POSTS WITH IMAGES ON FAÇEBOOK GET those without LESSON #8: Don't outgrow Facebook NOW DRIVES -179% -179%-ore interactions and picture-list posts have viral potential 25% LESSON #9: If FACEBOOK need these 4 elements: you of all website traffic want EMOTIONAL your post to be a Amusing Surprising Beautiful Heart-warming Inspiring Warning Shocking viral CONTENT sensation, Images Facts Charts TOPIC you Trending Health/Fitness Cats and Dogs Story Babies FORMAT Quotes Videos Interaction List Quiz Long Life Love Curation Research Insights Practical Tips LESSON #10: :65%: become increasingly important BZB content has case studies LESSON #11: When surveyed, B2B content marketers indicated that the most important metries were SALES 'AND LEAD with: 84% sales 62%: :63%: webinars blogs more TOP RATED B2B CONTENT IS: こ 59 % 、 white researper 82% higher 85% lead generation conversion rates SOURCES: Lttp://buzzsumo.com/blog/50.things-we-learnt-about.content-marketing this-yearl Lttp://contentmarketinginstitute.com/wp-content/ uploads/2015/09ržOI6_B2B_Report_Final.pdf Lttp://buzzsumo.com/blog/goviral-lessons-shared-content-2015/ Lttps://moz.com/blog/contentshares-and-links-insights-from-analyzing-l-million-articles Lttp://tonyzambito.com/state-buyer-personas-2oß.surveyresults-2 Lttp://www.curatacom/resources/ebooks/contentmarketing tactics-technology-planner Mainstreethost TA MARKIT NE AG NY SINC g99