10 Video Marketing Trends for 2015

wideo.co 10 Video Marketing Trends FOR 2015 With the growing popularity of mobile devices Consumers can now enjoy high-quality and rapid development of social networks supporting video content, video marketing is gaining ground and becoming a prominent tool for engaging online audiences. Short-form and highly-interactive videos are here to stay and more social networks like Facebook are competing with YouTube to multimedia content wherever they are, which will present new opportunities for brands to benefit from the power of video. Here's a look at some of the rising video marketing trends for 2015. become the number one video destination. 01 Less is more Keep the message short. Consumers will be less tolerant of lengthy videos, and long advertisements. 02 Video SEO matters Content marketing especially with video, will become increasingly valuable for SEO. 03 Click to buy! 01:35/ 02:10 Interactive videos Interactive videos including games, surveys and social sharing buttons will become mainstream. Art and commerce will mix through new interactive video technologies such as customizable storylines, shopping through video, and combining music videos with ads. 04 05 06 Key for humanizing More website brands Video How-to's & videos tutorials Video will rise as the best More businesses will use A top selling tool for way to humanize businesses homepage videos, which businesses will educating and create deeper increase conversion target audiences through relationships with their rates by 20% or more. video. audiences. 70% Web chat usage will rise as 2$ a low-cost way to initiate the customer experience of beauty purchasers from a website. will view how-tos and product visualization videos on YouTube to influence what they buy. 07 Business casual Company videos that target a wider audience with humour and easy-to-digest information will succeed over more formal video presentations. 08 More videos on social networks, Not Just YouTube Facebook will challenge YouTube as a video destination with more than 1 billion video views on average every day. Interactions will continue to increase with short-form videos such as GIFS & Vines on social networkS. 09 Mobile video ads Almost 1/3 of all web traffic now comes from smartphones and tablets. Online videos will need to be created with these mobile devices in mind. 10 Personal video sharing Consumers will increasingly create videos to relay news and keep in touch with friends and family. More than half of video creators will record videos solely to share on social media platforms. Sources: toprankblog.com reelseo.com clickz.com forbes.com inc.com reelnreel.com agencypost.com wideo.co Infographic created by Wideo.co graphic design by @agustinesperon Nov 2014