Nature.com: The Reach of our Online Audience

THE REACH OF OUR NOONE NLINE nature.com AUDIENCE 1,027,960 active registrants', all of whom come to nature.com via their... COMPUTER TABLET SMART PHONE There are currently 5,127 organizations providing their employees and students access Over 9.4 million to nature.com unique users per month 99.5%) of the 100% Top 200 Universities have a nature.com of universities in the QS World University Rankings® have a nature.com site license ACCORDING TO TIMES HIGH EDUCATION site license AND THOMSON REUTERS' WORLD UNIVERSITY RANKINGS 10 88% out of 12 pharmaceutical companies included in the Fortune of the top 50 pharmaceutical companies based on total sales have a nature.com 500 list have a nature.com site license site license** A GLOBAL AUDIENCE UK/Europe RoW 27% Americas 3% Asia/Pacific 42% 28% 100% PERCENTAGE SHARE LOYAL VISITORS* 76% 66% 34% of nature.com users state they are involved in purchasing decisions*** RETURNING NEW The average visit is 07:11 tActive = logged in within the past year and logged in 7 days after creating their account or currently subscribed to one or more Alerts. *Webtrends, 2012 **Contract Pharma, 2012 ***Reader Survey, 2012 MINUTES SECONDS nature publishing group npg nature.com KEEP EXPLORING