Information Overload and You

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In today's society, human beings are bombarded with information and choices. The Internet, TV and print publications cloud our vision with so many advertisements, opinions, and portrayals of life that we sometimes switch to automatic pilot to cope with it all. Find out more about how the brain responds to information overload.



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From the book The 24-Hour Customer HOW THE BRAIN COPES WITH INFORMATION REPEAT, REPEAT, REPEAT, REPEAT, REPEAT, REPEAT "STRESS RESPONSE" - chronic stress can cause routine and habitual behaviour. Rats that were chronically stressed engaged in rote responses, such as compulsory pressing a bar for food they had no intention of eating. Regions of the brain associated with conscious decision-making and goal-directed behaviours had shrivelled, while brain sectors associated with habit formation thrived MIT Study: 90% of participant daily traffic patterns were so entrenched that a mathematical equation could predict where they would go next. Multitasking #FAIL 2X+ task completion time XXX more errors Research has found that multitasking increases time to complete tasks by more than two times and dramatically increases errors. THE LIGHTS ARE ON 45% Percent of human behaviour spent in repetitive and unthinking tasks "Sleep-shopping" - Consumers buy the same 150 items every week even though the average grocery store stocks 30,000+ items 48% Percent of screen time engaging in simultaneous activities MENTALLY SHUTTING DOWN Ways our brains attempt to focus attention on relevant information and black out irrelevant inputs "Cocktail Party" Filtering out sounds or visuals "Attentional Blink" Too much information creates a mental blind spot at the end of a message "Change Blindness" Filtering out unnecessary information results in missing major changes 1 in 8 Americans suffer from Internet addiction

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