Fogg Behavior Model

WHAT CAUSES BEHAVIOR CHANGE? THE FOGG BEHAVIOR MODEL (FBM) SHOWS THAT THREE ELEMENTS MUST CONVERGE AT THE SAME MOMENT FOR A BEHAVIOR TO OCCUR: MOTIVATION, ABILITY, AND TRIGGER (MAT). WHEN A BEHAVIOR DOES NOT OCCUR, AT LEAST ONE OF THE THREE ELEMENTS IS MISSING. THE FOGG BEHAVIOR MODEL BEHAVIOR CHANGE ELEMENTS HIGH MOTIVATION B=MAT MOTIVATION ABILITY TRIGGER CORE MOTIVATORS TRIGGERS (T) SUCCEED HERE TIME MONEY EFFORT CYCLES DEVIANCE ROUTINE TRIGGERS (T) - ACTIVATION THRESHOLD FAIL HERE LOW MOTIVATION SIMPLICITY FACTORS HARD TO DO EASY TO DO ABILITY (A) FACILITATOR SPARK SIGNAL © BJ Fogg http://www.behaviormodel.org/ VISUAL SUMMARIES // pixelbento MOTIVATION (M)