QR Aware: A Mobile Barcode Awareness Study

QRAWARE A MOBILE BARCODE AWARENESS STUDY HOW DO QR CODES WORK? QR Codes can show up anywhere. Scan the code with your smartphone to be directed to a website, phone number, SMS or other call-to-action. POSTER SURVEY QUESTION ONE: HAVE YOU EVER SEEN OR HEARD OF QR CODES? 52 % HAVE SEEN OR HEARD OF QR CODES. SURVEY QUESTION Two: HAVE YOU EVER SCANNED A QR CODE? 28% HAVE SCANNED A QR CODE WITH THEIR MOBILE OR SMARTPHONE. SURVEY QUESTION THREE: HOW FREQUENTLY DO YOU SCAN A QR CODE? How frequently people scan depends on a number of factors; how often a code is seen, someone desire to scan it and the ease of scanning. DAILY 1% WEEKLY 2% MONTHLY 6% ALMOST NEVER 33% DID IT ONCE, 2% WON'T DO IT AGAIN SURVEY QUESTION FOUR: WHERE HAVE YOU SEEN QR CODES? ON THE POSTERS/STICKERS (29 %) ON THE INTERNET (40 %) PRINTED ON ADS (48 %) ON TV (12%) ON BROCHURES/COLLATERAL (45%) IN NEWPAPERS/MAGAZINES (42 %) OTHER (19 %) SURVEY QUESTION FIVE: WHY HAVE YOU SCANNED A QR CODE? The majority of QR scans lead users to websites, coupons and information. SEND A TEXT MESSAGE (3 %) DIAL A PHONE NUMBER 5%) GET SHARE SOMETHING ON A SOCIAL NETWORK CONTACT GO TO A WEBSITE (62%) INFO (24%) (8% GET INFORMATION (30%) GET A COUPON (30 %) SURVEY QUESTION SEVEN: HAS A QR CODE EVER LED YOU TO A PURCHASE? 6% O STAASE OF A PRODUCT OR SERVICE. BROUGHT TO YOU BY: Advertising · Interactive · Branding Direct - Social Media www.Austin-Williams.com QRAWARE A MOBILE BARCODE AWARENESS STUDY HOW DO QR CODES WORK? QR Codes can show up anywhere. Scan the code with your smartphone to be directed to a website, phone number, SMS or other call-to-action. POSTER SURVEY QUESTION ONE: HAVE YOU EVER SEEN OR HEARD OF QR CODES? 52 % HAVE SEEN OR HEARD OF QR CODES. SURVEY QUESTION Two: HAVE YOU EVER SCANNED A QR CODE? 28% HAVE SCANNED A QR CODE WITH THEIR MOBILE OR SMARTPHONE. SURVEY QUESTION THREE: HOW FREQUENTLY DO YOU SCAN A QR CODE? How frequently people scan depends on a number of factors; how often a code is seen, someone desire to scan it and the ease of scanning. DAILY 1% WEEKLY 2% MONTHLY 6% ALMOST NEVER 33% DID IT ONCE, 2% WON'T DO IT AGAIN SURVEY QUESTION FOUR: WHERE HAVE YOU SEEN QR CODES? ON THE POSTERS/STICKERS (29 %) ON THE INTERNET (40 %) PRINTED ON ADS (48 %) ON TV (12%) ON BROCHURES/COLLATERAL (45%) IN NEWPAPERS/MAGAZINES (42 %) OTHER (19 %) SURVEY QUESTION FIVE: WHY HAVE YOU SCANNED A QR CODE? The majority of QR scans lead users to websites, coupons and information. SEND A TEXT MESSAGE (3 %) DIAL A PHONE NUMBER 5%) GET SHARE SOMETHING ON A SOCIAL NETWORK CONTACT GO TO A WEBSITE (62%) INFO (24%) (8% GET INFORMATION (30%) GET A COUPON (30 %) SURVEY QUESTION SEVEN: HAS A QR CODE EVER LED YOU TO A PURCHASE? 6% O STAASE OF A PRODUCT OR SERVICE. BROUGHT TO YOU BY: Advertising · Interactive · Branding Direct - Social Media www.Austin-Williams.com QRAWARE A MOBILE BARCODE AWARENESS STUDY HOW DO QR CODES WORK? QR Codes can show up anywhere. Scan the code with your smartphone to be directed to a website, phone number, SMS or other call-to-action. POSTER SURVEY QUESTION ONE: HAVE YOU EVER SEEN OR HEARD OF QR CODES? 52 % HAVE SEEN OR HEARD OF QR CODES. SURVEY QUESTION Two: HAVE YOU EVER SCANNED A QR CODE? 28% HAVE SCANNED A QR CODE WITH THEIR MOBILE OR SMARTPHONE. SURVEY QUESTION THREE: HOW FREQUENTLY DO YOU SCAN A QR CODE? How frequently people scan depends on a number of factors; how often a code is seen, someone desire to scan it and the ease of scanning. DAILY 1% WEEKLY 2% MONTHLY 6% ALMOST NEVER 33% DID IT ONCE, 2% WON'T DO IT AGAIN SURVEY QUESTION FOUR: WHERE HAVE YOU SEEN QR CODES? ON THE POSTERS/STICKERS (29 %) ON THE INTERNET (40 %) PRINTED ON ADS (48 %) ON TV (12%) ON BROCHURES/COLLATERAL (45%) IN NEWPAPERS/MAGAZINES (42 %) OTHER (19 %) SURVEY QUESTION FIVE: WHY HAVE YOU SCANNED A QR CODE? The majority of QR scans lead users to websites, coupons and information. SEND A TEXT MESSAGE (3 %) DIAL A PHONE NUMBER 5%) GET SHARE SOMETHING ON A SOCIAL NETWORK CONTACT GO TO A WEBSITE (62%) INFO (24%) (8% GET INFORMATION (30%) GET A COUPON (30 %) SURVEY QUESTION SEVEN: HAS A QR CODE EVER LED YOU TO A PURCHASE? 6% O STAASE OF A PRODUCT OR SERVICE. BROUGHT TO YOU BY: Advertising · Interactive · Branding Direct - Social Media www.Austin-Williams.com QRAWARE A MOBILE BARCODE AWARENESS STUDY HOW DO QR CODES WORK? QR Codes can show up anywhere. Scan the code with your smartphone to be directed to a website, phone number, SMS or other call-to-action. POSTER SURVEY QUESTION ONE: HAVE YOU EVER SEEN OR HEARD OF QR CODES? 52 % HAVE SEEN OR HEARD OF QR CODES. SURVEY QUESTION Two: HAVE YOU EVER SCANNED A QR CODE? 28% HAVE SCANNED A QR CODE WITH THEIR MOBILE OR SMARTPHONE. SURVEY QUESTION THREE: HOW FREQUENTLY DO YOU SCAN A QR CODE? How frequently people scan depends on a number of factors; how often a code is seen, someone desire to scan it and the ease of scanning. DAILY 1% WEEKLY 2% MONTHLY 6% ALMOST NEVER 33% DID IT ONCE, 2% WON'T DO IT AGAIN SURVEY QUESTION FOUR: WHERE HAVE YOU SEEN QR CODES? ON THE POSTERS/STICKERS (29 %) ON THE INTERNET (40 %) PRINTED ON ADS (48 %) ON TV (12%) ON BROCHURES/COLLATERAL (45%) IN NEWPAPERS/MAGAZINES (42 %) OTHER (19 %) SURVEY QUESTION FIVE: WHY HAVE YOU SCANNED A QR CODE? The majority of QR scans lead users to websites, coupons and information. SEND A TEXT MESSAGE (3 %) DIAL A PHONE NUMBER 5%) GET SHARE SOMETHING ON A SOCIAL NETWORK CONTACT GO TO A WEBSITE (62%) INFO (24%) (8% GET INFORMATION (30%) GET A COUPON (30 %) SURVEY QUESTION SEVEN: HAS A QR CODE EVER LED YOU TO A PURCHASE? 6% O STAASE OF A PRODUCT OR SERVICE. BROUGHT TO YOU BY: Advertising · Interactive · Branding Direct - Social Media www.Austin-Williams.com QRAWARE A MOBILE BARCODE AWARENESS STUDY HOW DO QR CODES WORK? QR Codes can show up anywhere. Scan the code with your smartphone to be directed to a website, phone number, SMS or other call-to-action. POSTER SURVEY QUESTION ONE: HAVE YOU EVER SEEN OR HEARD OF QR CODES? 52 % HAVE SEEN OR HEARD OF QR CODES. SURVEY QUESTION Two: HAVE YOU EVER SCANNED A QR CODE? 28% HAVE SCANNED A QR CODE WITH THEIR MOBILE OR SMARTPHONE. SURVEY QUESTION THREE: HOW FREQUENTLY DO YOU SCAN A QR CODE? How frequently people scan depends on a number of factors; how often a code is seen, someone desire to scan it and the ease of scanning. DAILY 1% WEEKLY 2% MONTHLY 6% ALMOST NEVER 33% DID IT ONCE, 2% WON'T DO IT AGAIN SURVEY QUESTION FOUR: WHERE HAVE YOU SEEN QR CODES? ON THE POSTERS/STICKERS (29 %) ON THE INTERNET (40 %) PRINTED ON ADS (48 %) ON TV (12%) ON BROCHURES/COLLATERAL (45%) IN NEWPAPERS/MAGAZINES (42 %) OTHER (19 %) SURVEY QUESTION FIVE: WHY HAVE YOU SCANNED A QR CODE? The majority of QR scans lead users to websites, coupons and information. SEND A TEXT MESSAGE (3 %) DIAL A PHONE NUMBER 5%) GET SHARE SOMETHING ON A SOCIAL NETWORK CONTACT GO TO A WEBSITE (62%) INFO (24%) (8% GET INFORMATION (30%) GET A COUPON (30 %) SURVEY QUESTION SEVEN: HAS A QR CODE EVER LED YOU TO A PURCHASE? 6% O STAASE OF A PRODUCT OR SERVICE. BROUGHT TO YOU BY: Advertising · Interactive · Branding Direct - Social Media www.Austin-Williams.com QRAWARE A MOBILE BARCODE AWARENESS STUDY HOW DO QR CODES WORK? QR Codes can show up anywhere. Scan the code with your smartphone to be directed to a website, phone number, SMS or other call-to-action. POSTER SURVEY QUESTION ONE: HAVE YOU EVER SEEN OR HEARD OF QR CODES? 52 % HAVE SEEN OR HEARD OF QR CODES. SURVEY QUESTION Two: HAVE YOU EVER SCANNED A QR CODE? 28% HAVE SCANNED A QR CODE WITH THEIR MOBILE OR SMARTPHONE. SURVEY QUESTION THREE: HOW FREQUENTLY DO YOU SCAN A QR CODE? How frequently people scan depends on a number of factors; how often a code is seen, someone desire to scan it and the ease of scanning. DAILY 1% WEEKLY 2% MONTHLY 6% ALMOST NEVER 33% DID IT ONCE, 2% WON'T DO IT AGAIN SURVEY QUESTION FOUR: WHERE HAVE YOU SEEN QR CODES? ON THE POSTERS/STICKERS (29 %) ON THE INTERNET (40 %) PRINTED ON ADS (48 %) ON TV (12%) ON BROCHURES/COLLATERAL (45%) IN NEWPAPERS/MAGAZINES (42 %) OTHER (19 %) SURVEY QUESTION FIVE: WHY HAVE YOU SCANNED A QR CODE? The majority of QR scans lead users to websites, coupons and information. SEND A TEXT MESSAGE (3 %) DIAL A PHONE NUMBER 5%) GET SHARE SOMETHING ON A SOCIAL NETWORK CONTACT GO TO A WEBSITE (62%) INFO (24%) (8% GET INFORMATION (30%) GET A COUPON (30 %) SURVEY QUESTION SEVEN: HAS A QR CODE EVER LED YOU TO A PURCHASE? 6% O STAASE OF A PRODUCT OR SERVICE. BROUGHT TO YOU BY: Advertising · Interactive · Branding Direct - Social Media www.Austin-Williams.com