Using Social Insights to Predict the 2012 Presidential Election

EVALUATING THE 2012 POPULAR VOTE PROJECTION TIMELINE (Oct 18th - Nov 4th) PRESIDENTIAL ELECTION 51.0% THROUGH 50.5% SOCIAL INSIGHTS 50.0% USING THE Etagg SOCIAL INSIGHTS PLATFORM 49.5% WE TRACKED CANDIDATE PERFORMANCE IN REAL-TIME TO PREDICT POPULAR AND ELECTORAL RESULTS FOR THE 2012 PRESIDENTIAL ELECTION. 49.0% BLOG.TTAGG.COM - FOR DETAILED UPDATES 48.5% OCT OCT OCT OCT OCT OCT OCT OCT OCT OCT OCT OCT OCT OCT NOV NOV NOV NOV 18 19 20 21 22 23 24 25 26 27 28 29 30 31 ELECTORAL PROJECTIONS OBAMA ELECTORAL PROJECTIONS > 10% BY STATE OBAMA 4- 10% 1-4% < 1% SOLID 195 1-4% 4- 10% > 10% ROMNEY % INDICATES EXPECTED MARGIN OF VICTORY LEAN 58 SLIGHT LEAN 37 VICTORY LINE SLIGHT LEAN 44 ELECTORAL PROJECTION TIMELINE (0ct 18th - Nov 4th) 310 300 LEAN 48 290 280 270 260 SOLID 143 250 240 ROMNEY 230 220 ОсТ ОСТ ОСТ ОсТ ОСТ ОСТ ОСТ ОСТ ОСТ Ост ОСТ ОСТ ОСт осТ NOV NOV NOV NOV 26 27 18 19 20 21 22 23 24 25 28 29 30 31 1 2 3 4 sE THIRD PRESIDENT AL DEBATE HURRICANE SANDY