SOPA vs The Film Industry

SOPA.. AND THE FILM INDUSTRY Has Hollywood already forgotten the 1950s and the Hollywood blacklist? SOPA is the reincarnation of the House Committee on Un-American Activities' Hollywood blacklist- SOPA is an Internet blacklist. 1894 35MM film invented by Thomas Edison 1895 Motion Picture Camera invented by Louis Lumiere 1920s Federal government threatens to censor movies (Motion Picture Production Code) OR CENSORC CENSORSHIP Studios set up their own self-censorship and rating system, eventually creating the MPAA to keep government from censoring RCENSO FOR MPAA 45 movie industry only used 35mm film and distributed solely to movie theatres. $110MM TACTICS TO Innovation in technology came rapidly -radio, cable, VCRS, DVDS, DVRS, the Internet - and the industry's response to everything has been to try and shut down distribution through legislation DEAL WITH in lobbying per year", lawsuits, campaign YEARS INNOVATION: contributions, and PR. Morie stufies J% 1940s Movie studios own 50% of the movie theaters in the US Studios forced to sell theaters under anti-trust laws Studios say "it is all over" Today 26% of studio revenue 26 % comes from fees charges to theater owners. MOVIES 1950s CABLE TV introduces paid content. 28% of Studio revenue now is from Pay and Free TV Studios claim free TV can't compete with paid content HOME RENTALS 1970s VCR introduced MOVIE TICKETS "I SAY TO YOU THAT THE VCR IS TO THE AMERICAN FILM PRODUCER AND THE AMERICAN PUBLIC AS THE BOSTON Home video (DVD, BlueRay, Etc) now represents 46% of studio revenue. 46% STRANGLER IS TO THE WOMAN HOME ALONE." MPAA Chief Jack Valenti's of Studio revenue 1990s Made it illegal The MPAA convinced to make a digital copy of a DVD you purchased. Congress to pass the Digital Millennium Copyright Act 2000s DVR DVR introduced Studios claim it will be the "end of the TV business" TV BUSINESS 1950-2000 DVRS reignited interest in television. RIP before DVR 10% 2006 after DVR 20% /0 Fox sees 20% increase in viewers. (3.1M viewers total, 600K bc of DVR) Cloud-based "remote storage DVR announced i Studios sue to block launch. STUDIOS LOSE + 35% /0 2010 2010 $878 65 of industry revenue Studios claim online piracy will put them out of business. 2000 $52.8B From sources the studios at one time claimed would put them out of business TOTAL MOVIE INDUSTRY REVENUE ($57B) came from pay-per-view TV, cable, satellite, video rentals, DVD sales, online subscriptions, digital downloads. 8/26/11 Stop Online Piracy Act (SOPA) bil introduced to lawmakers. 2011 SOPA GIVES CORPORATIONS UNPRECEDENTED POWER TO CENSOR ALMOST ANY SITE ON THE INTERNET. MPAA ASKS FOR THE SAME KIND OF POWER TO CENSOR THE INTERNET AS CHINA Former Senator Chris Dodd, now the head of the MPAA, "When the Chinese told Google that they had to block sites or they couldn't do [business] in their country, they managed to figure out how to block sites." Piracy is in all forms of commerce: Video Games & Fake Designer Goods Grocery Stores Credit Cards Software in the retail industry call it Shrinkage call it Fraud It's as if someone shoplifts in your store, SOPA allows the government to shut down your store. $ Store FORECLOSED 2 matadornetwork www.matadornetwork.com Inspiration:-why the Movie Industry Can't Innovate and the result is SOPA" http://steveblank.com/2012/01/04/why-the-movie-industry-cant-innovate-and-the-result-is-sopa/ INFOGRAPHIC by ANNE RHODES