How Millennials "Like" Their Politics

HOW MILLENNIALS " THEIR POLITICS Millennials are very different than their predecessors - in terms of how they view the government, as well as how they arm themselves with information as voters Edelman Berland wary of THE MILLENNIAL VOTER GOVERNMENT 80% PLAN 59% 5% strongly trust TO 20% VOTE 33% strongly distrust WHY THEY VOTE: I care about the future of the US 77% it is my duty as a US ćitizeń 76% 75% neutral -WHERE TO REACH THEM: television news coverage WHAT MATTERS MOST? most watched political shows S 67% economy in general 50% Daily 60% Show Colbert 53% Report o 58% job creation HOW TO MOBILIZE THEM: word of mouth 44% 31% 44% healthcare reform social media like Facebook, Twitter or YouTube WHICH CANDIDATE the x-factor IS BETTER LOOKING? HOW MUCH DOES PERSONALITY MATTER IN POLITICS? A CANDIDATE'S PERSONALITY IS... VERY IMPORTANT 22% IMPORTANT 50% NOT IMPORTANT 20% 51% 42% NOT AT ALL IMPORTANT 7% MR. PRESIDENT or MR. POPULAR? Obama crowned Homecoming King OBAMA ROMNEY WHO WOULD YOU RATHER... PLAY SPORTS WITH? 70% 22% * HAVE AS YOUR BOSS? 60% TO 33% . HAVE DINNER WITH? 61% MY BOSS MY BOSS 31% BE STRANDED ON AN ISLAND WITH? START A BUSINESS WITH? 59% 42% 51% 33% Source: Edelman Berland conducted an online survey among U.S. Millennials in their proprietary 8095 PluggedIN community (n=300), Auğust 22-31, 2012 8095