Early/Absentee Ohio Voters

EARLY/ ABSENTEE OHIO VOTERS 22 of Ohio registered voters are Early/Absentee Voters. THE STAKES OF THE OBAMA CAMPAIGN LAWSUIT. On Tuesday, July 17, President Obama's campaign filed a lawsuit against Ohio's top election OF OHIO EARLY/ABSENTEE VOTERS, officials over the swing state's law that restricts early voting in the three days leading up to 86 have been registered to vote for more than five years. the election. Consumer research firm Scarborough reveals insights from the Scarborough/ TargetSmart Joint Political Offering into the Ohio Early/Absentee Voters to better identify the have been registered to vote 14% for less han fiveyars. constituents targeted by the Obama campaign lawsuit. READ THE PRESS RELEASE > Source: Scarborough USA+/TargetSmart Release 2, 2011 O 2012 Scarborough Research FOLLOW US ON SCARBOROUGH RESEARCH VOTING FREQUENCY 37 We Know the Locals Nationwide OF OHIO EARLY/ABSENTEE VOTERS LPRIMARY MONE LIKELY UNDERSTANDING THE DATA x** % **** 37% of Ohio Early/Absentee Voters are SuperVoters and they are 26% more likely to be SuperVoters than all Ohio Registered Voters. 19% Ohio Early/Absentee Voters were 19% more likely than all Ohio registered voters to have voted in the 2008 presidential primary. 126 SuperVoters 44* VOTED DEFINITION OF TERMS 19 mtrequent SuperVoters: Voted in more than two general elections and more than one primary IN THE 2008 P. Frequent Voters Voters Frequent Voters: Voted in three or more general elections and less than two primaries or two general elections regardless of primary participation POLITICAL SELF- İDENTIFICATION Infrequent Voters: voted in one general election or zero general elections but 10% one or more primaries OF OHIO EARLY/ABSENTEE VOTERS identify as independent, but feel doser 33 s 26th *These designations are from data taken over the course of the 2010, 2008, 2006 and 2004 primary and general elections in which members of Congress are up for election. It does not include presidential primaries unless a state holds it on the same day as their congressional primary to democrats identify as democrats 10% Source: Scarborough USA+/TargetSmart Release 2, 2011 O 2012 Scarborough Research. "Early/Absentee Voters" independent identify as are registered voters who are either early voters, absentee voters or permanent absentee voters. 13% identify as identify as For purchase information about this, or any none of these 119 other consumer topics, please contact: 8% Ohio Early/Absentee Scarborough Research Haley Dercher • 646.654.8426 identify as independent, but feel closer to republicans Voters are 19% more likely than all Ohio [email protected] (members of the press) [email protected] (all others) registered voters to www.scarborough.com affiliate with none of these parties. GENERAȚION 38* & GENDER 41% 59% 39% age 45-64 MEN WOMEN OF OHIO EARLY/ABSENTEE VOTERS TOTAL ADULTS: 34% age 65+ GENERATION Y TOTAL ADULTS: 18% GENERATION X BABY BOOMER 16* 7h SILENT GENERATION age 30-34 age 18-29 TOTAL ADULTS: 28% TOTAL ADULTS: 20% Source: Scarborough USA+/TargetSmart Release 2.2011 © 2012 Scarborough Research. "Early/Absentee Voters"are registered voters who are either early voters, absentee voters or permanent absentee voters. 92 % of Ohio Early/Absentee Voters have health'insurance. HEALTH INSURANCE 16% COVERAGE нмо 20%rMER OF OHIO EARLY/ABSENTEE VOTERS 2% MILITARY 30PP0 5 MEDICAID For purchase information about this, or any 42% SCARBOROUGH RESEARCH other topics, please contact: MEDICARE We Know the Locals Nationwide Scarborough Research 8ONE Haley Dercher • 646.654.8426 [email protected] (members of the press) [email protected] (all others) www.scarborough.com ORGANIZATIONS For purchase information about 23% 129 this, or any other consumer 119 topics, please contact: social care/welfare environmental Scarborough Research Haley Dercher • 646.654.8426 IN THE PAST 12 MONTHS BY OHIO EARLY/ABSENTEE VOTERS [email protected] 47%: (members of the press) 11* 118 [email protected] religious (all others) political INDEX www.scarborough.com 13% 147 arts/cultural INVESTMENT HOLDINGS OF HOUSEHOLDS Ohio Early/Absentee WITH OHIO EARLY/ Voters are 54% more ABSENTEE VOTERS 70% likely than all Ohio registered voters to 13% be retired. Ohio Early/Absentee Voters are 70% more likely than all Ohio registered voters to be African-American. Ohio Early/Absentee Voters are 13% more 29% have stocks or stock options 26% 54* likely than all Ohio registered voters to have a college degree 30% have an IRA 22% or higher. 18% ave a 401K 25% have bonds 20% 21% O 17% EVENTS ATTENDED have money market funds have a CD 15% IN THE PAST 12 MONTHS BY OHIO EARLY/ABSENTEE VOTERS 34% professional sports event 29% 21% high school sports event the zoo 24% i15 live theater INDEX 18% is 119 Source: Scarborough USA+/TargetSmart Release 2. 2011 © 2012 Scarborough Research. "Early/Absentee Voters"are SCARBOROUGH RESEARCH art museum registered voters who are either early voters, absentee voters or permanent absentee voters. We Know the Locals Nationwide 4% 136 INDEX |%: 28% 108 adult contemporary 34% 107 "80s hits classical news/talk/information RADIO FORMATS 12% 179 urban ac LISTENED TO BY OHIO EARLY/ABSENTEE VOTERS (M -S 6AM- MID CUME) 29* 13% 114 INDEX 116 local news, late daytime soap operas 58* 111 local news, evening 2/% 128 TV PROGRAMS game shows 13% 123 religious WATCHED BY OHIO EARLY/ABSENTEE VOTERS Fr For purchase information about this, or any Source: Scarborough USA+/TargetSmart Release 2, 2011 0 2012 Scarborough Research. "Early/Absentee Voters"are registered voters who are either early voters, absentee other consumer topics, please contact: voters or permanent absentee voters. Scarborough Research Haley Dercher • 646.654.8426 [email protected] (members of the press) [email protected] (all others) SCARBOROUGH RESEARCH www.scarborough.com We Krow the Locals Nationwide Source: Scarborough USA+/TargetSmart Release 2.2011 © 2012 Scarborough Research. "Early/Absentee Voters"are registered voters who are either early voters, absentee voters or permanent absentee voters. 18% INTERNET USAGE watched tv or movies 17% contributed to 41% or read a blog read national news BY OHIO EARLY/ABSENTEE VOTERS 23% IN THE PAST 30 DAYS ONLINE 36 made travel reservations of Ohio Early/Absentee Voters spent 10 hours or more online per week. 56% engaged in social networking 73% of Ohio Early/Absentee Voters do three or more eco-friendly activities on a regular basis. 49% O entertainment/lifestyle 67% main/front page 44% 110 editorial/opinion 47 40% 112 Early/Absentee Voters do five or more eco-friendly activities on a regular basis. fashion 47% food/cooking 44% business/finance Scarborough News NEWSPAPER SECTIONS OHIO VOTERS READ NEWSPAPER SCARBOROUGH RESEARCH We Keow the Locals Nationwide For purchase information about this, or any other consumer topics, please contact: SCROnooGH CREATES INFOGRAPIC READ BY OHIO EARLY/ABSENTEE VOTERS Scarborough Research Haley Dercher • 646.654.8426 (GENERALLY READ MONDAY THROUGH FRIDAY) [email protected] (members of the press) [email protected] (all others) www.scarborough.com ....... 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