Does Mitt Romney Have a Fighting Chance Against President Obama’s Digital Dominance?

**conductor VIEW THE FULL REPORT: DOES ROMNEY conductor.com/ election2012 HAVE A FIGHTING CHANCE ОВАМА'S DIGITAL DOMINANCE? Despite Rick Santorum's ability to provoke more internet searches, social media buzz, and news coverage, it seems Mitt Romney's solid overall online strategy has all but won him the Republican nomination for November's general election. With Santorum out of the way, how will Romney fare against incumbent Barack Obama, still reaping the benefits from his revolutionary online campaign in 2008? WHO'S GETTING GOOGLED? Example of keywords we looked at: Google Rick Santorum 2012 Ron Paul for president Mitt Romney gay marriage Newt Gingrich blo Rick Santorum Looking at 270 common political search keywords for each candidate, our research Google ach Santorun's Fooling kuky determined that Americans 2,500,000 searched for Rick Santorum 27% GINGRICH 2.5 million times in February - 51% more than Romney. Romney's team has done a far better job in the crucial controlling of his message to 1,900,000 35% voters online. His website SANTORUM appears on the 1st page of Google results almost 50% of the time he is searched (compared to 35% of the time for Santorum and just 27% of the time for Gingrich) 1,200,000 45% 500,000 ROMNEY SANTORUM Conductor's search engine optimization (SEO) software Searchlight gives us the unique ability to report search and social trends of the election 34% Santorum topped primary candidates both in search results and news coverage - in March, an average 35%of news coverage mentioned him. 29% landscape. Learn more at conductor.com/searchlight. 27% WINNING VOTERS on FACEBOOK &TWITTER Romney's better at controlling the messages that resonate with voters: ------186,986 SANTORUM 180,928 SANTORUM ------- 296,387 GINGRICH 270,459 PAUL-- He has more than 8x the ------ 923,533 PAUL Facebook Likes' and 2x 396,856 ROMNEY the Twitter followers -1,550,204 ROMNEY than Santorum. 1,451,254 GINGRICH 180.000 @MITTROMNEY Despite his lack of success in the polls, Ron Paul appeals to the social media-savvy under-30 crowd, with 736,000 more Facebook "likes' than Santorum. Santorum lacks Romney's twitter followers, but makes up for it in engagement- he's tallked about 101,188 80,062 @RICKSANTORUM on twitter nearly as often as Romney. INGRIC 28,201 FEB 20 MAR T MAR 14 MAR 81 MAR 28 ----- ---- ----- ---------- ---------- NOT ENOUGH to TAKE ON ROMNEY +47% se0,000 In a last effort to catch up to Romney in the polls (and combat his much-publicized "Google Problem") Santorum increased his Google Ad spend by 47% in February. S50,000 +31% +28% S40,000 S30,000 +15% s20,000 He also made renewed efforts to boost his ROM support on Twitter and Facebook, which was reflected in his high rate of growth from February to March. S10,000 +5% GINGRICH AUG 1 SEP I octi NOVI DECI JAN I CINGRICH ROMNEY FEB 1 SANTORUM -3% 655 -25% NUMBER OF DELEGATES (AS OF APRIL 4, 20 12) THAT MITT ROMNEY HAS WON TAKING ON OBAMA in NOVEMBER In the crucial battle for online messaging, the groundwork Obama laid in 2008 continues to help his re-election campaign. His social following, search visibility and online advertising spend dwarf all of the Republican candidates combined. $530,712 25,870,375 55% 13,411,888 In a 6 month period, Obama spent 2x more on online ads than the Republicans combined. Obama has 8x Obama's Obama has 5x more Facebook followers than the Republicans combined. website more Twitter followers than the Republicans combined. 45% appears on the 1st page of Google search results 10% more 31% $239,686 27% often than the Republicans. 2,299,497 2,957,110 With 82% of Americans turning to the Internet for election information, the online arena has become increasingly crucial on the road to the White House. Santorum's recent surge in online exposure and message proved too little too late to defeat Romney. Whoever ends up going head to head against Obama's strong online visibility is in for the fight of his life come November. ---------------- VIEW THE FULL CONDUCTOR.COM/ELECTION2012 @CONDUCTOR -- ----- rimen criabourmeandia nt potananinoria Cavaitentapteindecuhanda nyctn atwdatibouid andansodrda ngndanire deson Caaa gutdon y tadta dotvhng snding ove pab Goog d D0+artndder provible nOLThe corpenytdntandnertaldydatedertep SeEOwndoguton Canductor Seandlighr.whih help CompanieuchFed Semer Aodn on the canpyechnolegpleto ndn ofepetanty andinprovthrtanndticndw AD SPEND FACEBOOK LIKES GRICH BOMNEY SANTORUM **conductor VIEW THE FULL REPORT: DOES ROMNEY conductor.com/ election2012 HAVE A FIGHTING CHANCE ОВАМА'S DIGITAL DOMINANCE? Despite Rick Santorum's ability to provoke more internet searches, social media buzz, and news coverage, it seems Mitt Romney's solid overall online strategy has all but won him the Republican nomination for November's general election. With Santorum out of the way, how will Romney fare against incumbent Barack Obama, still reaping the benefits from his revolutionary online campaign in 2008? WHO'S GETTING GOOGLED? Example of keywords we looked at: Google Rick Santorum 2012 Ron Paul for president Mitt Romney gay marriage Newt Gingrich blo Rick Santorum Looking at 270 common political search keywords for each candidate, our research Google ach Santorun's Fooling kuky determined that Americans 2,500,000 searched for Rick Santorum 27% GINGRICH 2.5 million times in February - 51% more than Romney. Romney's team has done a far better job in the crucial controlling of his message to 1,900,000 35% voters online. His website SANTORUM appears on the 1st page of Google results almost 50% of the time he is searched (compared to 35% of the time for Santorum and just 27% of the time for Gingrich) 1,200,000 45% 500,000 ROMNEY SANTORUM Conductor's search engine optimization (SEO) software Searchlight gives us the unique ability to report search and social trends of the election 34% Santorum topped primary candidates both in search results and news coverage - in March, an average 35%of news coverage mentioned him. 29% landscape. Learn more at conductor.com/searchlight. 27% WINNING VOTERS on FACEBOOK &TWITTER Romney's better at controlling the messages that resonate with voters: ------186,986 SANTORUM 180,928 SANTORUM ------- 296,387 GINGRICH 270,459 PAUL-- He has more than 8x the ------ 923,533 PAUL Facebook Likes' and 2x 396,856 ROMNEY the Twitter followers -1,550,204 ROMNEY than Santorum. 1,451,254 GINGRICH 180.000 @MITTROMNEY Despite his lack of success in the polls, Ron Paul appeals to the social media-savvy under-30 crowd, with 736,000 more Facebook "likes' than Santorum. Santorum lacks Romney's twitter followers, but makes up for it in engagement- he's tallked about 101,188 80,062 @RICKSANTORUM on twitter nearly as often as Romney. INGRIC 28,201 FEB 20 MAR T MAR 14 MAR 81 MAR 28 ----- ---- ----- ---------- ---------- NOT ENOUGH to TAKE ON ROMNEY +47% se0,000 In a last effort to catch up to Romney in the polls (and combat his much-publicized "Google Problem") Santorum increased his Google Ad spend by 47% in February. S50,000 +31% +28% S40,000 S30,000 +15% s20,000 He also made renewed efforts to boost his ROM support on Twitter and Facebook, which was reflected in his high rate of growth from February to March. S10,000 +5% GINGRICH AUG 1 SEP I octi NOVI DECI JAN I CINGRICH ROMNEY FEB 1 SANTORUM -3% 655 -25% NUMBER OF DELEGATES (AS OF APRIL 4, 20 12) THAT MITT ROMNEY HAS WON TAKING ON OBAMA in NOVEMBER In the crucial battle for online messaging, the groundwork Obama laid in 2008 continues to help his re-election campaign. His social following, search visibility and online advertising spend dwarf all of the Republican candidates combined. $530,712 25,870,375 55% 13,411,888 In a 6 month period, Obama spent 2x more on online ads than the Republicans combined. Obama has 8x Obama's Obama has 5x more Facebook followers than the Republicans combined. website more Twitter followers than the Republicans combined. 45% appears on the 1st page of Google search results 10% more 31% $239,686 27% often than the Republicans. 2,299,497 2,957,110 With 82% of Americans turning to the Internet for election information, the online arena has become increasingly crucial on the road to the White House. Santorum's recent surge in online exposure and message proved too little too late to defeat Romney. Whoever ends up going head to head against Obama's strong online visibility is in for the fight of his life come November. ---------------- VIEW THE FULL CONDUCTOR.COM/ELECTION2012 @CONDUCTOR -- ----- rimen criabourmeandia nt potananinoria Cavaitentapteindecuhanda nyctn atwdatibouid andansodrda ngndanire deson Caaa gutdon y tadta dotvhng snding ove pab Goog d D0+artndder provible nOLThe corpenytdntandnertaldydatedertep SeEOwndoguton Canductor Seandlighr.whih help CompanieuchFed Semer Aodn on the canpyechnolegpleto ndn ofepetanty andinprovthrtanndticndw AD SPEND FACEBOOK LIKES GRICH BOMNEY SANTORUM **conductor VIEW THE FULL REPORT: DOES ROMNEY conductor.com/ election2012 HAVE A FIGHTING CHANCE ОВАМА'S DIGITAL DOMINANCE? Despite Rick Santorum's ability to provoke more internet searches, social media buzz, and news coverage, it seems Mitt Romney's solid overall online strategy has all but won him the Republican nomination for November's general election. With Santorum out of the way, how will Romney fare against incumbent Barack Obama, still reaping the benefits from his revolutionary online campaign in 2008? WHO'S GETTING GOOGLED? Example of keywords we looked at: Google Rick Santorum 2012 Ron Paul for president Mitt Romney gay marriage Newt Gingrich blo Rick Santorum Looking at 270 common political search keywords for each candidate, our research Google ach Santorun's Fooling kuky determined that Americans 2,500,000 searched for Rick Santorum 27% GINGRICH 2.5 million times in February - 51% more than Romney. Romney's team has done a far better job in the crucial controlling of his message to 1,900,000 35% voters online. His website SANTORUM appears on the 1st page of Google results almost 50% of the time he is searched (compared to 35% of the time for Santorum and just 27% of the time for Gingrich) 1,200,000 45% 500,000 ROMNEY SANTORUM Conductor's search engine optimization (SEO) software Searchlight gives us the unique ability to report search and social trends of the election 34% Santorum topped primary candidates both in search results and news coverage - in March, an average 35%of news coverage mentioned him. 29% landscape. Learn more at conductor.com/searchlight. 27% WINNING VOTERS on FACEBOOK &TWITTER Romney's better at controlling the messages that resonate with voters: ------186,986 SANTORUM 180,928 SANTORUM ------- 296,387 GINGRICH 270,459 PAUL-- He has more than 8x the ------ 923,533 PAUL Facebook Likes' and 2x 396,856 ROMNEY the Twitter followers -1,550,204 ROMNEY than Santorum. 1,451,254 GINGRICH 180.000 @MITTROMNEY Despite his lack of success in the polls, Ron Paul appeals to the social media-savvy under-30 crowd, with 736,000 more Facebook "likes' than Santorum. Santorum lacks Romney's twitter followers, but makes up for it in engagement- he's tallked about 101,188 80,062 @RICKSANTORUM on twitter nearly as often as Romney. INGRIC 28,201 FEB 20 MAR T MAR 14 MAR 81 MAR 28 ----- ---- ----- ---------- ---------- NOT ENOUGH to TAKE ON ROMNEY +47% se0,000 In a last effort to catch up to Romney in the polls (and combat his much-publicized "Google Problem") Santorum increased his Google Ad spend by 47% in February. S50,000 +31% +28% S40,000 S30,000 +15% s20,000 He also made renewed efforts to boost his ROM support on Twitter and Facebook, which was reflected in his high rate of growth from February to March. S10,000 +5% GINGRICH AUG 1 SEP I octi NOVI DECI JAN I CINGRICH ROMNEY FEB 1 SANTORUM -3% 655 -25% NUMBER OF DELEGATES (AS OF APRIL 4, 20 12) THAT MITT ROMNEY HAS WON TAKING ON OBAMA in NOVEMBER In the crucial battle for online messaging, the groundwork Obama laid in 2008 continues to help his re-election campaign. His social following, search visibility and online advertising spend dwarf all of the Republican candidates combined. $530,712 25,870,375 55% 13,411,888 In a 6 month period, Obama spent 2x more on online ads than the Republicans combined. Obama has 8x Obama's Obama has 5x more Facebook followers than the Republicans combined. website more Twitter followers than the Republicans combined. 45% appears on the 1st page of Google search results 10% more 31% $239,686 27% often than the Republicans. 2,299,497 2,957,110 With 82% of Americans turning to the Internet for election information, the online arena has become increasingly crucial on the road to the White House. Santorum's recent surge in online exposure and message proved too little too late to defeat Romney. Whoever ends up going head to head against Obama's strong online visibility is in for the fight of his life come November. ---------------- VIEW THE FULL CONDUCTOR.COM/ELECTION2012 @CONDUCTOR -- ----- rimen criabourmeandia nt potananinoria Cavaitentapteindecuhanda nyctn atwdatibouid andansodrda ngndanire deson Caaa gutdon y tadta dotvhng snding ove pab Goog d D0+artndder provible nOLThe corpenytdntandnertaldydatedertep SeEOwndoguton Canductor Seandlighr.whih help CompanieuchFed Semer Aodn on the canpyechnolegpleto ndn ofepetanty andinprovthrtanndticndw AD SPEND FACEBOOK LIKES GRICH BOMNEY SANTORUM **conductor VIEW THE FULL REPORT: DOES ROMNEY conductor.com/ election2012 HAVE A FIGHTING CHANCE ОВАМА'S DIGITAL DOMINANCE? Despite Rick Santorum's ability to provoke more internet searches, social media buzz, and news coverage, it seems Mitt Romney's solid overall online strategy has all but won him the Republican nomination for November's general election. With Santorum out of the way, how will Romney fare against incumbent Barack Obama, still reaping the benefits from his revolutionary online campaign in 2008? WHO'S GETTING GOOGLED? Example of keywords we looked at: Google Rick Santorum 2012 Ron Paul for president Mitt Romney gay marriage Newt Gingrich blo Rick Santorum Looking at 270 common political search keywords for each candidate, our research Google ach Santorun's Fooling kuky determined that Americans 2,500,000 searched for Rick Santorum 27% GINGRICH 2.5 million times in February - 51% more than Romney. Romney's team has done a far better job in the crucial controlling of his message to 1,900,000 35% voters online. His website SANTORUM appears on the 1st page of Google results almost 50% of the time he is searched (compared to 35% of the time for Santorum and just 27% of the time for Gingrich) 1,200,000 45% 500,000 ROMNEY SANTORUM Conductor's search engine optimization (SEO) software Searchlight gives us the unique ability to report search and social trends of the election 34% Santorum topped primary candidates both in search results and news coverage - in March, an average 35%of news coverage mentioned him. 29% landscape. Learn more at conductor.com/searchlight. 27% WINNING VOTERS on FACEBOOK &TWITTER Romney's better at controlling the messages that resonate with voters: ------186,986 SANTORUM 180,928 SANTORUM ------- 296,387 GINGRICH 270,459 PAUL-- He has more than 8x the ------ 923,533 PAUL Facebook Likes' and 2x 396,856 ROMNEY the Twitter followers -1,550,204 ROMNEY than Santorum. 1,451,254 GINGRICH 180.000 @MITTROMNEY Despite his lack of success in the polls, Ron Paul appeals to the social media-savvy under-30 crowd, with 736,000 more Facebook "likes' than Santorum. Santorum lacks Romney's twitter followers, but makes up for it in engagement- he's tallked about 101,188 80,062 @RICKSANTORUM on twitter nearly as often as Romney. INGRIC 28,201 FEB 20 MAR T MAR 14 MAR 81 MAR 28 ----- ---- ----- ---------- ---------- NOT ENOUGH to TAKE ON ROMNEY +47% se0,000 In a last effort to catch up to Romney in the polls (and combat his much-publicized "Google Problem") Santorum increased his Google Ad spend by 47% in February. S50,000 +31% +28% S40,000 S30,000 +15% s20,000 He also made renewed efforts to boost his ROM support on Twitter and Facebook, which was reflected in his high rate of growth from February to March. S10,000 +5% GINGRICH AUG 1 SEP I octi NOVI DECI JAN I CINGRICH ROMNEY FEB 1 SANTORUM -3% 655 -25% NUMBER OF DELEGATES (AS OF APRIL 4, 20 12) THAT MITT ROMNEY HAS WON TAKING ON OBAMA in NOVEMBER In the crucial battle for online messaging, the groundwork Obama laid in 2008 continues to help his re-election campaign. His social following, search visibility and online advertising spend dwarf all of the Republican candidates combined. $530,712 25,870,375 55% 13,411,888 In a 6 month period, Obama spent 2x more on online ads than the Republicans combined. Obama has 8x Obama's Obama has 5x more Facebook followers than the Republicans combined. website more Twitter followers than the Republicans combined. 45% appears on the 1st page of Google search results 10% more 31% $239,686 27% often than the Republicans. 2,299,497 2,957,110 With 82% of Americans turning to the Internet for election information, the online arena has become increasingly crucial on the road to the White House. Santorum's recent surge in online exposure and message proved too little too late to defeat Romney. Whoever ends up going head to head against Obama's strong online visibility is in for the fight of his life come November. ---------------- VIEW THE FULL CONDUCTOR.COM/ELECTION2012 @CONDUCTOR -- ----- rimen criabourmeandia nt potananinoria Cavaitentapteindecuhanda nyctn atwdatibouid andansodrda ngndanire deson Caaa gutdon y tadta dotvhng snding ove pab Goog d D0+artndder provible nOLThe corpenytdntandnertaldydatedertep SeEOwndoguton Canductor Seandlighr.whih help CompanieuchFed Semer Aodn on the canpyechnolegpleto ndn ofepetanty andinprovthrtanndticndw AD SPEND FACEBOOK LIKES GRICH BOMNEY SANTORUM **conductor VIEW THE FULL REPORT: DOES ROMNEY conductor.com/ election2012 HAVE A FIGHTING CHANCE ОВАМА'S DIGITAL DOMINANCE? Despite Rick Santorum's ability to provoke more internet searches, social media buzz, and news coverage, it seems Mitt Romney's solid overall online strategy has all but won him the Republican nomination for November's general election. With Santorum out of the way, how will Romney fare against incumbent Barack Obama, still reaping the benefits from his revolutionary online campaign in 2008? WHO'S GETTING GOOGLED? Example of keywords we looked at: Google Rick Santorum 2012 Ron Paul for president Mitt Romney gay marriage Newt Gingrich blo Rick Santorum Looking at 270 common political search keywords for each candidate, our research Google ach Santorun's Fooling kuky determined that Americans 2,500,000 searched for Rick Santorum 27% GINGRICH 2.5 million times in February - 51% more than Romney. Romney's team has done a far better job in the crucial controlling of his message to 1,900,000 35% voters online. His website SANTORUM appears on the 1st page of Google results almost 50% of the time he is searched (compared to 35% of the time for Santorum and just 27% of the time for Gingrich) 1,200,000 45% 500,000 ROMNEY SANTORUM Conductor's search engine optimization (SEO) software Searchlight gives us the unique ability to report search and social trends of the election 34% Santorum topped primary candidates both in search results and news coverage - in March, an average 35%of news coverage mentioned him. 29% landscape. Learn more at conductor.com/searchlight. 27% WINNING VOTERS on FACEBOOK &TWITTER Romney's better at controlling the messages that resonate with voters: ------186,986 SANTORUM 180,928 SANTORUM ------- 296,387 GINGRICH 270,459 PAUL-- He has more than 8x the ------ 923,533 PAUL Facebook Likes' and 2x 396,856 ROMNEY the Twitter followers -1,550,204 ROMNEY than Santorum. 1,451,254 GINGRICH 180.000 @MITTROMNEY Despite his lack of success in the polls, Ron Paul appeals to the social media-savvy under-30 crowd, with 736,000 more Facebook "likes' than Santorum. Santorum lacks Romney's twitter followers, but makes up for it in engagement- he's tallked about 101,188 80,062 @RICKSANTORUM on twitter nearly as often as Romney. INGRIC 28,201 FEB 20 MAR T MAR 14 MAR 81 MAR 28 ----- ---- ----- ---------- ---------- NOT ENOUGH to TAKE ON ROMNEY +47% se0,000 In a last effort to catch up to Romney in the polls (and combat his much-publicized "Google Problem") Santorum increased his Google Ad spend by 47% in February. S50,000 +31% +28% S40,000 S30,000 +15% s20,000 He also made renewed efforts to boost his ROM support on Twitter and Facebook, which was reflected in his high rate of growth from February to March. S10,000 +5% GINGRICH AUG 1 SEP I octi NOVI DECI JAN I CINGRICH ROMNEY FEB 1 SANTORUM -3% 655 -25% NUMBER OF DELEGATES (AS OF APRIL 4, 20 12) THAT MITT ROMNEY HAS WON TAKING ON OBAMA in NOVEMBER In the crucial battle for online messaging, the groundwork Obama laid in 2008 continues to help his re-election campaign. His social following, search visibility and online advertising spend dwarf all of the Republican candidates combined. $530,712 25,870,375 55% 13,411,888 In a 6 month period, Obama spent 2x more on online ads than the Republicans combined. Obama has 8x Obama's Obama has 5x more Facebook followers than the Republicans combined. website more Twitter followers than the Republicans combined. 45% appears on the 1st page of Google search results 10% more 31% $239,686 27% often than the Republicans. 2,299,497 2,957,110 With 82% of Americans turning to the Internet for election information, the online arena has become increasingly crucial on the road to the White House. Santorum's recent surge in online exposure and message proved too little too late to defeat Romney. Whoever ends up going head to head against Obama's strong online visibility is in for the fight of his life come November. ---------------- VIEW THE FULL CONDUCTOR.COM/ELECTION2012 @CONDUCTOR -- ----- rimen criabourmeandia nt potananinoria Cavaitentapteindecuhanda nyctn atwdatibouid andansodrda ngndanire deson Caaa gutdon y tadta dotvhng snding ove pab Goog d D0+artndder provible nOLThe corpenytdntandnertaldydatedertep SeEOwndoguton Canductor Seandlighr.whih help CompanieuchFed Semer Aodn on the canpyechnolegpleto ndn ofepetanty andinprovthrtanndticndw AD SPEND FACEBOOK LIKES GRICH BOMNEY SANTORUM