Did you Know? Screen Australia

Screen Australia DID YOU KNOW? A QUARTERLY SNAPSHOT FROM SCREEN AUSTRALIA'S STRATEGY & RESEARCH UNIT AUGUST 2011 % OF TOTAL DRAMA ON 2011 GOVERNMENT FUNDING FOR COMMERCIAL FREE-TO-AIR TV SUBSCRIPTION TV FREE-TO-AIR TV, 2011' ABC: $956.1 MILLION SBS: $216.5 MILLION' COMBINED $3.5 BILLION $2.8 BILLION REVENUE 63% B'CASTER SPEND ON $145 MILLION° $35.3 MILLION AUSTRALIAN DRAMA US FREE-TO-AIR TV CHANNELS 6 IN 2008| 15 IN 2011 30% AV. PROGRAM COST TO BROADCASTERS 8 % TOTAL DRAMA SPEND COMMERCIAL FREE-TO-AIR TV 6 3/15 SUBJECT TO AUSTRALIAN CONTENT STANDARD AUST. 70% $300K-1.3M/HR 10% 16% IMPORTED FOR NEW AUSTRALIAN DRAMA COMPLIANCE WITH STANDARD 2009/10 10O0% AUSTRALIAN UK SUBSCRIPTION TV CHANNELS $100K-400K/HR IN 2011: 100+++ FOR US DRAMA 92% FROMT SHARE OF COMMERCIAL FREE-TO-AIR TV REVENUE I ADVERTISING 6 FREE-TO-AIR TV 2008-2011:9 AUDIENCE PARTICIPATION 2010 10 PVR PENETRATION IN AV. AUDIENCE: UP 14% AUSTRALIAN HOMES *1 (ALLOWING USER COMMERCIAL B'CASTERS: 9 FORECAST: TO SKIP ADS) 5.5 MILLION AUDIENCE SHARE FOR AUSTRALIAN PROGRAMS: V ALL TYPES: DOWN FROM 62% TO 53% V DRAMA: DOWN FROM 22% TO 12% 94% FREE-TO-AIR TV 19% SUBSCRIPTION TV 20% ONLINE VIDEO 2010: 30% 2011:42% TABLET OWNERSHIP IN AUSTRALIA BY 2015 5 25% USE THEIR TABLETS TO WATCH TV 5 30% TO WATCH FILMS 5 In 2008/09; ACMA, Broadcasting Financial Results 2008/09 7. 1. All free-to-air channels, incl public and multi-channels. Screen Australia analysis of OZTAM data: Jan-Jun 2011 6. 2. Office for the Arts and Department of Broadband, Communications and The Digital Economy 2010/11 Portfolio Budget Statements By 26 classified drama channels 2009/10; http://acma.gov.au/WEB/STANDARD.PC/pc=PC_310687 8. Compiled by Screen Australia 9. Screen Australia analysis of OZTAM data, 5-city metro consolidated, average audience, 6am to midnight 10. Proportion of people regularly engaging in the activity; compiled by Screen Australia using Roy Morgan Single Source 11. OzZTAM 2011, Percentage of Household Estimates, Metro 5 City, 6 July 2011 SBS Annual Report 2009/10 p 48 3. 4. ACMA: http://acma.gov.au/webwr/aba/tv/content/requirements/australian/documents/ comparison-2002_to_2010_compliance_results.pdf 5. In 2010; PwC, Outlook - Australian Entertainment and Media 2011-2015, pp57 – 59, 103, 171 www.screenaustralia.gov.au/research/ SOCIETY POLICY TECHNOLOGY