Who's Watching That?

NEWS PREFERENCES WHO'S WATCHING THAT? ПА BY DEMOGRAPHIC The Pew Research Center asked U.S. residents what their favorite sources of news were, as well as demographic information like age, level of education and political leaning. Here's what they found: YOUNG vs. OLD MALE vs. FEMALE News preferences, by age* News preferences, by gender* 18-29 130-49 50-64 165+ Male I Female Colbert Report 43% 37 12 6 Economist, etc. 73 27 Daily Show 39 36 16 7 Wall Street Journal 71 29 New York Times 32 31 21 12 Rush Limbaugh 59 41 Wall Street Journal 24 40 19 15 Colbert Report 58 42 Economist, etc. 23 16 17 Hannity 57 43 TOTAL SURVEY SAMPLE 23 33 26 17 USA Today 56 43 CNN 21 O'Reilly Factor 56 New York Times 56 33 28 15 44 News magazines 20 30 25 24 44 USA Today 19 43 25 12 Daily Show 56 44 Fox News 19 27 29 24 News blogs 55 45 Daytime talk shows 17 31 28 22 New Yorker, etc. 55 45 New Yorker, etc. 17 31 25 21 Hardball 53 47 MSNBC 16 25 34 23 Sunday shows 52 48 News blogs 15 43 26 14 Rachel Maddow 52 48 Rush Limbaugh 14 31 24 27 CNN 50 NPR 13 39 30 17 TOTAL SURVEY SAMPLE 49 51 Local TV news 13 31 32 22 NPR 49 Daily newspaper 12 30 30 26 Fox News 48 52 Morning news 12 29 36 21 Daily newspaper 48 52 Rachel Maddow 12 28 32 25 Network evening 48 52 O'Reilly Factor 12 20 24 40 Local TV news 47 53 Sunday shows 10 26 38 25 News magazines 47 53 Network evening news 9 31 34 25 MSNBC 40 60 Hardball 7 32 31 28 Morning news 38 62 Hannity 3 27 24 42 Daytime talk shows 27 73 RICH vs. POOR LEVEL OF EDUCATION News preferences, by income profile* $75K+ I$30K-$74,999 ILess than $30K News preferences, by education level" College grad+ I Some College IHigh School or less Economist, etc. 46 30 15 New Yorker, etc. 64 17 18 NPR 43 27 22 Economist, etc. 63 17 20 New Yorker, etc. 41 28 21 Wall Street Journal 56 27 16 Wall Street Journal 38 31 20 New York Times 56 24 18 New York Times 38 25 26 NPR 54 21 25 Daily Show 37 31 25 News magazines 53 26 20 Rachel Maddow 37 25 29 USA Today 45 31 24 News blogs 35 31 27 Daily Show 45 28 25 Colbert Report 33 25 29 Colbert Report 39 35 26 News magazines 32 31 28 News blogs 37 37 26 Sunday shows 31 32 29 Hardball 37 34 28 Rush Limbaugh 30 37 21 Daily newspaper 37 30 33 Daily newspaper 30 32 27 Rachel Maddow 35 28 34 O'Reilly Factor 29 Hardball 29 32 25 Sunday shows 33 27 39 25 38 O'Reilly Factor 31 32 35 Hannity 28 33 24 Network evening news 31 30 39 USA Today 28 31 35 Rush Limbaugh 29 37 32 Network evening news 27 29 32 CNN 29 33 38 TOTAL SURVEY SAMPLE 26 29 32 TOTAL SURVEY SAMPLE 29 28 43 MSNBC 25 34 32 Hannity 27 35 36 CNN 24 37 31 Local TV news 27 31 42 Local TV news 24 32 31 Morning news 27 27 46 Morning news 23 34 31 MSNBC 26 35 38 Fox News 23 31 33 Fox News 24 33 43 Daytime talk shows 12 30 51 Daytime talk shows 19 26 54 POLITICAL LEANING IDEOLOGY News preferences, by political ideology* Conservative Moderate ILiberal News preferences, by partisanship* IRepublican Independent Democrat Hannity 65 Rush Limbaugh 63 22 Hannity 78 13 24 10 Rush Limbaugh 71 17 9 O'Reilly Factor 52 30 15 O'Reilly Factor 69 16 8 Fox News 40 33 22 Fox News 60 23 10 News blogs 29 32 35 News blogs 41 34 20 Local TV news 27 33 34 Local TV news 40 34 19 Daily newspaper 26 34 35 Daily newspaper 40 33 22 Morning news 25 29 39 Daytime talk shows 39 27 27 TOTAL SURVEY SAMPLE 24 36 32 Network evening news 38 41 16 Network evening news 23 37 36 Morning news 35 37 22 Economist, etc. 22 44 25 TOTAL SURVEY SAMPLE 35 34 22 Sunday shows 22 32 44 Sunday shows 34 37 24 Daytime talk shows 21 Wall Street Journal 20 45 25 48 USA Today 33 40 22 31 Economist, etc. 33 39 23 USA Today 20 39 News magazines 19 37 40 Wall Street Journal 32 41 21 41 CNN 32 30 30 NPR 17 37 43 MSNBC 32 23 36 CNN 16 31 50 News magazines 29 39 28 MSNBC 16 24 58 New York Times 22 35 36 New York Times 13 39 44 NPR 21 39 36 Colbert Report 12 38 45 New Yorker, etc. 19 34 41 Daily Show 1041 45 Hardball 19 25 48 New Yorker, etc. 9 32 57 Daily Show 14 42 43 Hardball 7 25 65 Colbert Report 14 42 40 Rachel Maddow 1 20 74 Rachel Maddow 7 31 57 *NOTE: Figures may not add up to 100% because of rounding and because "don't know" responses are not shown. By Lisa Mahapatra INTERNATIONAL BUSINESS TIMES Source: Pew Research Center, "In Changing News Landscape, Even Television is Vulnerable" 4+