What’s In A Postcode?

WHAT'S IN Á POSTCODE? Royal Mail's online Postcode Finder is one of the UK's most used There are webpages with around 1.8m 100,000 visits a day! That's more than 40 million a year postcodes across the UK On average a postcode will cover only 17 addresses so the data they can provide us is quite detailed. CITIPOST MAIL Smorail management Marketers can use this data to target door drops or mailings to the right type of prospect So, what can postcodes tell us? A postcode can tell us more than you might think about its residents. Find out what a postcode can reveal below: Lowest unemployment Healthiest Lowest crime rate Top for love Highest cost of living Youngest average age Langholm, DG13 Rural Cumbria, CA Clynderwen, Dyfed, SA66 Birmingham, B4 Central London, SWIX Somerton & Frome (BA2-BA11, TA10-12) London, EC4A Poole, BH18 This postcode in Poole has the highest number of married couples per postcode, helping It rank no. 1 In the UK for love! The big five personality types Extraversion High levels of Extraversion were concentrated in London, suggesting that large proportions of residents of these areas were... social, talkative, and energetic. High: London, SW In contrast, significantly low levels of extraversion were found in the East Midlands, particularly Lincoln, suggesting that large proportions of residents of these areas were... quiet, reserved, and introverted. Low: Lincoln, LN Agreeableness Concentrations of high agreeableness were found throughout most of Scotland, suggesting that disproportionate numbers of residents of these areas were... High: Far North of Scotland, KW, LV, PH friendly, trusting, and kind. Low levels of agreeableness were concentrated primarily in London, suggesting that comparatively large proportions of residents of these areas were.. Low: London, NW, N, EC, E uncooperative, quarrelsome, and irritable. Conscientiousness High levels of conscientiousness are found throughout much of Southern England, suggesting that large proportions of residents of these areas were... High: Norwich, NR self-disciplined, cautious, and compliant. #£@$*! Significantly low levels of conscientiousness appeared in London, suggesting that comparatively large proportions of residents of these areas were... disorderly, rebellious, and indifferent. Low: London, HA Neuroticism Significantly high levels of neuroticism appeared throughout most of Wales and a number of districts throughout the Midlands, suggesting that large numbers of residents in these areas were... High: Newport, NP comparatively anxious, depressed, and temperamental. Low levels of neuroticism emerged throughout the South West, sugg disproportionate number of residents of these areas were... that a calm, relaxed, and emotionally stable. Low: South West, RG, GU Openness Concentrations of high openness are found mainly in metropolitan areas. Significantly high levels of openness emerged throughout the London boroughs, indicating that a disproportion number of residents were... High: London, N, NW, WC, EC, E, SE creative, unconventional, and curious. Significantly low levels of openness emerged throughout the East of England, suggesting that large proportions of residents of these areas were... conventional, down-to-earth, and traditional. Low: South East, CM, SS Best quality of life Buy Local The HALIFAX Rural Quality of Life Survey 2016 tracks living standards to determine which areas offer the best quality of life. Rutland LE15 Chiltern HP5 (2 South Oxfordshire OX10 South Oxfordshire came top due to good health, employment rates, average earnings and cost of living Most desirable A range of factors were assessed by Royal Mail to find the most desirable postcodes, such as employment, health, education and crime rates. England 1 SP9 - Tidworth, Wiltshire 2. GU46 – Yateley, Hampshire 3. CA27 – St Bees, Cumbrla 4. CW10 - Middlewich, Cheshlre 5. RG6 - Earley, Berkshire Tidworth in Wiltshire topped the charts in England as the perfect picture of the English countryside. Scotland 1. G44 - South Glasgow 2. PA8 – Erskine, Renfrewshire 3. KA30 - Largs, Ayrshlre South Glasgow won the Scottish post code battle for being an affluent area with plenty of golf courses and parks. Wales LL78 – Brynteg, Isle of Anglesey CF61 - Llantwit Major, Vale of Glamorgan 2. 3 SY18- Llanidloes, Powys The Welsh front runner was Bryntey in Anglesey, a small coastal village with spectacular views. Research suggests different districts of Britain have distinct personality traits, but do you think these stats relate to the people who actually live there? Perhaps you spot some of these traits and trends as you travel around the UK, or recognise them in yourself or your own postcode area. What do you think? Sources: www.royalmailgroup.com www.theguardian.com static.halifax.co.uk www.bbc.co.uk CITIPOST MAIL Rentfrow PJ, Jokela M, Lamb ME (2015) Regional Personality Differences in Great Britain Smart mail management