Wake Up Call

WAKE UP CALL Spod If you bûild it, they will come... The Truth Behind Success with Mobile Apps With over a million application in app stores across platform, app developers are finding it increasingly challenging to cut through the noise and get their app discovered and downloaded. So what does it take to succeed in this marketplace? of apps don't generate enough revenue to break even on development costs 59% of apps don't generate enough revenue to break even on development costs 2$ 12% earn $50,000 or more in revenue *Top Earners* 68%earned $5,000 or less with their most successful app DEVELOPERS WHO SPEND = SUCCEED HOW DEVELOPERS ARE REALLY DOING WITH THEIR APPS 11% had 500,000 or 80%: more downloads don't generate enough revenue to support a standalone 63% had downloads of 50,000 or less for for their most SUccessful app business Top Earners spend an average of 14% of their time on maketing $0 52% had $0 set aside for marketing despite 91% believing that marketing is necessary for success $30k Top earners have nearly $30,000 as an average marketing budget 52% spend 5% or less of their time promoting their app