The Value of Search Engine Optimization

THE VALUE OF SEARCH ENGINE OPTIMIZATION 42% OF ALL SEARCHERS CLICK ON THE TOP-RANKED RESULT. ONLY 8% CLICK THE SECOND RESULT, WITH DIMINISHING NUMBERS THEREAFTER! 8% 42% 62% OF USERS CLICK A PAGE-ONE RESULT, 23% CLICK A RESULT ON THE SECOND PAGE OR AFTER, AND 15% TRY A DIFFERENT SEARCH OR SEARCH ENGINE 62% 23% 15% IN THE UNITED STATES ALONE, THERE WERE 10.5 BILLION SEARCHES IN JULY 2009, WHICH IS A 106% INCREASE FROM 5.1 BILLION IN DECEMBER 2005. 80% OF UNSUCCESSFUL SEARCHERS ARE FOLLOWED BY A KEYWORD REFINEMENT 41% OF UNSUCCESSFUL SEARCHERS AFTER THE FIRST PAGE ARE REFINED WITH A P NEW KEYWORD SEARCH PHRASE