Ultimate Guide To Keyword Research

ULTIMATE GUIDE TO KEYWORD: RESEARCH L- INFOGRAPHIC BY SC UARE WHAT IS KEYWORD RESEARCH? WHYIS IT IMPORTANT? WHAT SHOULD YOU DO AND WITH WHICH TOÖLS? THIS GUIDE WILL HELP! WHAT ΚΕΥ ORD RESEARCH? KEYWORD RESEARCH is the process of researching and finding words and phrases people are searching for, that are related to your business, product or services. It's a key step in planning any SEO campaign. WITHOUT WELL-CHOSEN KEYWORDS you will: x spend enormous amount of time and money to get good rankings x rank for keywords that won't be targeted well for your area of business WASTE OF RESOURCES, BAD RANKINGS, LOW CONVERSIONS & LOW VISITOR ENGAGEMENT IMPORTANCE OF KEYWORD RESEARCH MOST IMPORTANT PART OF SEO SAVING TIME AND MONEY KEYWORD I Every SEO campaign starts with one or more keywords which have to be used wisely through all other phases of site promotion process. Doing an in-depth keyword research allows you to focus your resources on only the best and most profitable keywords. FINDING HIDDEN OPPORTUNITIES LONG TAIL KEYWORDS GETING RIGHT KIND OF VISITORS Whether you are interested in getting readers or buyers, a great keyword will bring you exactly what you're aiming for. While doing keyword research, you can sometimes run into neglected keywords with big search volume and low competition. Use them to boost your rankings. Long tail keywords are very specific keywords, not necessarly with high search volume, but with high value. They are micro targeted and usually have much higher conversion rate than general keywords. BEST TOOLS FREE TOOLS PAID TOOLS ALL TOOLS HAVE A FREE TRIAL OR LIMITED VERSION. KEYWORD RESEARCH TOOLS TOP SEARCH ADWORDS KEYWORD PLANNER AUTOCOMPLETE Google > bing ТОР CHOICE ony Tail Pro TOOLS TRENDS TOP CORRELATE RELATED SEARCHES MARKET SAMURAI MOZ semrusH KEYWORD RESEARCH TOOL KEYWORD DIFFICULTY TOOL SEO PowerSuite RANK TRACKER Jааху KEYWORD SUGGESTION TOOLS MAJESTIC üs Übersuggest SERPSTAT SEOBOOK Keyword Eye Keyword Tool traffictravis sea chat QKW KEYWORDREVEALER A DEVELOPER SHED Se W WordStream FINDER 4 STEPS TO GREAT KEYWORDS FIND YOUR SEED KEYWORD 1 I WANT TO CREATE A PROFITABLE SITE BUT DON'T HAVE IDEA WHAT TO SELL! Find what people are selling on online ad sites ike Craiglists, eBay. Amazon, and in maga- zines. Pick what you find interesting! Examples: room divider, pregnancy book, weight loss pills, trampolines I ALREADY HAVE A SITE OR IDEA, WHAT IS MY SEED KEYWORD? The seed keyword is usually what first comes to mind when you think about your product/ser- vice. It can be your pro- duct/service name, type, purpose, niche. Examples: smartphone, seo, hand cream, chicken recipe GENERATE KEYWORD LIST BASED ON YOUR SEED KEYWORD 2. MANUALLY USING TOOLS You can add words (cheap, We mentioned several free review, best, top.) to your and professional keyword keyword and come up with suggestion tools that will similar versions. recommend hundreds of keywords for you. NOT RECOMMENDED RECOMMENDED ANALYZE COMPETITION FOR EACH KEYWORD ON THE LIST 3 Although it's not always simple (or even possible) to determine exact competition level for some keyword, you can get at least a rough idea. Using common sense, mentioned tools and a set of rules, analyze your top 10 compețitors' metrics for each keyword for the following low competition indicators 8 SIGNS OF LOW COMPETITION IN TOP 10 SEARCH RESULTS METRICS TO ANALYZE 4-5 SITES HAVE LOW METRICS MOZ PA & DA < 20 Majestic CF & TF < 15 Google PageRank <- 2 Domain Age <- 2 2-3 SITES ARE SOCIAL MEDIA SITES Facebook, Pinterest, YouTube MOZ METRICS (Page Authority, Domain Authority, MozRank) MAJESTIC METRICS (Trust Flow Citation Flow) GOOGLE PAGERANK BACKLINKS TO DOMAIN & BACKLINKS TO PAGE (Market Samurai tool) DOMAIN AGE ON PAGE SEO NUMBER OF RESULTS for key- word in quotation marks (,keyword") Search results in quotes <100.000 1-2 FORUM THREAD PAGES 1-2 WEB 2.o SITES for example Tumblr blogs 1-2 SITES WITH LESS THAN FEW HUNDRED BACK- 1-2 MAX OR NONE STRONG, HIGH AUTHORITY SITES Like Amazon, HomeDepot, Target, WebMD LINKS POINTING TO DOMAIN It's good to check those links manually to see if they are something you can reproduce too, or are they links from strong sites in this niche gained because authority this site has 70% 1-3 SITES ARE OBVIOUS AFFILIATE BLOGS If they managed to outrank authority sites for some keyword, most likely you can do ... it too with reasonable budget OF SEARCH TRAFFIC COMES FROM LONG TAIL KEYOWRDS Those keywords can be found with keyword research. If targeted wellL, they bring a lot more traffic than regular keywords, and more visitors that are ready to spend. 3-5 SITES HAVE BAD ON-PAGE OPTIMIZATION for the keyword you are researching COMPARE AND PICK BEST KEYWORDS 4 PICK 5/10/20 BEST KEYWORDS FROM ANALYSIS It's better to start with smaller number of keywords. A CHECK THEIR SEARCH VOLUME Search volume is the number of people who search for that keyword, usually monthly average. Should be high. C IDENTIFY THE KEYWORDS WITH BEST HIGH SEARCH VOLUME AND LOW COMPETITION RATIO ADDITIONAL T OP6 DOC KEYWORDS WITH 100.000 OR LESS RESULTS WHEN DO A SMALL MONTHLY KEYWORD RESEARCH SEARCHED IN QUOTES ARE USUALLY FAIRLY EASY TO RANK Search results and rankings are always changing so monitor your Keywords. Focus your efforst to find keywords like these. IT'S BETTER TO YOUR KEYWORD DOESN'T HAVE TO HAVE ALL LOW COMPETITION INDICATORS POSITIVE AVOID TARGETING HIGH SEARCH VOLUME KEYWORDS Focus on realistic goals and pick keywords with search volume between 800 and 5000 searches per month and low competition. A keyword that has 80% of indicators positive is usualy already a good keyword. ТОР CHOICE Gold Mine Keywords Sometimes All of this could be too complicated for beginners and could end up in wasting a lot of time and getting bad results. Keyword research professionals like Gold Mine Keywords know what they are doing and will deliver results every time. it's better to HIRE KEYWORD RESEARCH EXPERTS КЕУNORD RESEARCH OOPS! MISTAKES OOPS! TRYING TO RANK FOR HIGH COMPETITION KEYWORDS BEING GREADY AND EXPECTING UNREALISTIC RESULTS NOT USING GREAT NOT UNDERSTANDING YOUR METRICS KEYWORDS IN FULL POTENTIAL NOT BEING PATIENT IGNORING SEASONAL KEYWORD TRENDS IGNORING GOOD TĪMING IN ASSOCIATION For more details, visit www.redsquareseo.net f|8YP WITH Sources RED SCUARE SEO https://moz.com/beginners-guide-to-seo/keyword-research http://searchengineland.com/why-do-search-engines-keyword-research-seo-really-matter-g8466 http://www.cws.net/blog/2015/06/significantly-increase-blog-traffic-with-long-tail-keywords-infographic.html http://www.thrivecreativelabs.com/blog/2013-03-14-why-keyword-research-most-important-seo-element GREATIVE Gold Mine Keywords INFOGRAPHIC BY •............:.......:...:..... :....