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Tackling the Cost of Innovation

TACKLING THE COST OF INNOVATION IT TAKES $2 BILLION TO BRING A DRUG TO MARKET... WHAT ELSE COULD YOU BUY FOR THAT AMOUNT? 500 GAME DAY ADS 50 MILLION OFFICIAL FOOTBALLS THE AVERAGE AD COSTS $4 MILLION AN OFFICIAL, UNUSED FOOTBALL COSTS $80 25 21 YEARS WORTH OF GAME DAY SNACKS 18 WE SPEND AN AVERAGE OF $184 MILLION EACH BIG GAME DAY ON CHIPS Sources • http://directorsblog.nih.gov/2013/01/04/tackling-the-bottlenecks-in-the-drug-development-pipeline/ • http://www.thefiscaltimes.com/Articles/2013/01/31/Super-Bowl-XLVII-The-Shocking-$$-We-Spend • http://www.newser.com/story/138237/how-much-will-we-spend-on-super-bowl-snacks.html LillyPad Lilly

Tackling the Cost of Innovation

shared by LillyPad on Mar 03
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Getting to the big game marks a huge honor for any team, and it stands as an excellent reward for a season’s worth of time, work, and investment. The same goes for bringing a new medicine to market...

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