Spooky Stats: Halloween Buzz

SPOOKY STATS HALLOWEEN BUZZ: A snapshot of the costumes and candy that are generating the most online buzz COSTUMES Geek Chic Attire 63% of buzz analyzed in the tech costume category is about Steve Jobs Steve Jobs 63% Angry Birds 26% Mario Brothers 11% Classic Costumes 35% of buzz analyzed in the classic category is about zombie costumes Z Zombie 35% ! Witch 23% K Vampire 21% ctor I Cowgirl / Cowboy 6% Pop Culture Fits 57% of buzz analyzed in the pop culture costume category is about Lady Gaga 2 Lady Gaga 57% Nicki Minaj 12% O Katy Perry 9% H Charlie Sheen 7% IN Captain America 6% I Rapunzel 5% Green Lantern 5% CANDY Chocolate Buzz 29% of the buzz analyzed in the chocolate candy category is about Hershey's Z Hershey's 29% I Snickers 23% X Reese's 21% A M&M's 17% I Twix 11% O0 Non-Chocolate Choices 77% of the buzz analyzed in the non-chocolate candy category is about Candy Corn K Candy Corn 77% Smarties 9% 2 Skittles 9% EStarburst 5% webtrends" Buzz was measured from October 1 - 24, 2011 and analyzed by Webtrends