SlideShare for B2B Marketing

ARE YOU A B2B MARKETER? Should your business be on Slideshare? I am a B2B marketer I am a B2C marketer Are powerpoints your thing? On the odd chance that Nah, we didn't really think you would be. considering you are reađing a B2B infographic. you are a B2C marketer. You've got to be kidding me? You have heard about "Death PowerPoints. Teven dream in PowerPoint by PowerPoint", right? Oops, guess you're gonna have to look elsewhere. slides ;-) ok, forget PowerPoints. Let's talk about content. Does your marketing mix include content marketing? Of course! Content marketing is critical. We do blogs, whitepapers, webinars, case studies. you name it, we do it all. Guess you better get on the content bandwagon Hmmm, not really. Well, you must be the only 1 out of 10 marketers for whom content marketing is not a priority. Did you know: 9/10 8 DIFFERENT TACTICS MARKETING V4 BUDGET Content marketing tactics used by B2B marketers Organizations use content Spent on content And surely visual marketing marketing marketing is part of your gamė plan? visuals! Did you perhaps confuse me with a B2C marketer? Visuals have very little to do with my business. So what if I have to sell boring cloud computing solutions. All the more reason to make my communication visual so my audience won't fall asleep. Sure, you market to do you realize that buyers and users are real people! businesses, but WORDS 30%strongly use visuat spatial thinking 45% use both visual/spatial thinking and thinking in the form of words 25% think exclusively in words' OK. Point taken. But how exactly can B2B content be made visual? Well ther infographics, images in your blogs, videos and lets not forget presentations. Yes! if content 'that breaks through the clutter, try presentations. They are a - Tell your story, - Present your data visually - Focus on your key point's - Communicáte crisply you are looking for Are we back to presentations again? gréat way to: Let's assume that we do create presentations, what do we do with them? Have you heard of the "Visual Social Web"? Stories have the most value when they have been shared. Use social sharing channels like SlidesShare to distribute them. Slideshare hasS BUT WHY SLIDESHARE? U I million slides viewed monthly 29 million 21 million unique visitors registered pėr month users So, I'm guessing the demographics of these visitors are relevant to Us B2B marketers? SlideShare gets Traffic from business owners = 3x that other social media sites get Traffic from C-level executives = 40% more than LinkedIn Top two content categories - Business and Management, and Technology 20% marketers use Slideshare to distribute their content. 43% Marketing experts/ leaders using SlideShare (2011) 24% planning to use Marketing experts/ leaders SlideShare (2012) *The highest additional planned usage of any social media platform among the leaders Hmm.besides new presentations, maybe we could repurpose all our other content formats like whitepapers, ebooks, blogs and even sales presentations Presentations should be Engaging Original, Interactive You can embed your Slideshare presentátions in in f BLOG 9 million content uploads (presentations, documents, videos) on Slideshare 14 million 7.4 millions unique domains with Slideshare presentations embedded presentations across the web For B2B marketers, SlideShare offers: - Custom branded channels - Lead capture through forms Enterprise software integration - Analytics - High return on investment GET ON TO SLIDESHARE TODAY SOURCES: SLIDESHARE DEMANDGEN REPORT CONTENT MARKETIna INSTITUTE * LeadFormix AWARENESS SOCIAL MARHETING SOFTWARE CHILD DEVELOPMENT THEORIST LINDA HREGER SILVERMAN A CallidusCloud Company ©2012 LEADFORMIK INC, ALL RIGHTS RESERVED JEFF BULLAS ARE YOU A B2B MARKETER? Should your business be on Slideshare? I am a B2B marketer I am a B2C marketer Are powerpoints your thing? On the odd chance that Nah, we didn't really think you would be. considering you are reađing a B2B infographic. you are a B2C marketer. You've got to be kidding me? You have heard about "Death PowerPoints. Teven dream in PowerPoint by PowerPoint", right? Oops, guess you're gonna have to look elsewhere. slides ;-) ok, forget PowerPoints. Let's talk about content. Does your marketing mix include content marketing? Of course! Content marketing is critical. We do blogs, whitepapers, webinars, case studies. you name it, we do it all. Guess you better get on the content bandwagon Hmmm, not really. Well, you must be the only 1 out of 10 marketers for whom content marketing is not a priority. Did you know: 9/10 8 DIFFERENT TACTICS MARKETING V4 BUDGET Content marketing tactics used by B2B marketers Organizations use content Spent on content And surely visual marketing marketing marketing is part of your gamė plan? visuals! Did you perhaps confuse me with a B2C marketer? Visuals have very little to do with my business. So what if I have to sell boring cloud computing solutions. All the more reason to make my communication visual so my audience won't fall asleep. Sure, you market to do you realize that buyers and users are real people! businesses, but WORDS 30%strongly use visuat spatial thinking 45% use both visual/spatial thinking and thinking in the form of words 25% think exclusively in words' OK. Point taken. But how exactly can B2B content be made visual? Well ther infographics, images in your blogs, videos and lets not forget presentations. Yes! if content 'that breaks through the clutter, try presentations. They are a - Tell your story, - Present your data visually - Focus on your key point's - Communicáte crisply you are looking for Are we back to presentations again? gréat way to: Let's assume that we do create presentations, what do we do with them? Have you heard of the "Visual Social Web"? Stories have the most value when they have been shared. Use social sharing channels like SlidesShare to distribute them. Slideshare hasS BUT WHY SLIDESHARE? U I million slides viewed monthly 29 million 21 million unique visitors registered pėr month users So, I'm guessing the demographics of these visitors are relevant to Us B2B marketers? SlideShare gets Traffic from business owners = 3x that other social media sites get Traffic from C-level executives = 40% more than LinkedIn Top two content categories - Business and Management, and Technology 20% marketers use Slideshare to distribute their content. 43% Marketing experts/ leaders using SlideShare (2011) 24% planning to use Marketing experts/ leaders SlideShare (2012) *The highest additional planned usage of any social media platform among the leaders Hmm.besides new presentations, maybe we could repurpose all our other content formats like whitepapers, ebooks, blogs and even sales presentations Presentations should be Engaging Original, Interactive You can embed your Slideshare presentátions in in f BLOG 9 million content uploads (presentations, documents, videos) on Slideshare 14 million 7.4 millions unique domains with Slideshare presentations embedded presentations across the web For B2B marketers, SlideShare offers: - Custom branded channels - Lead capture through forms Enterprise software integration - Analytics - High return on investment GET ON TO SLIDESHARE TODAY SOURCES: SLIDESHARE DEMANDGEN REPORT CONTENT MARKETIna INSTITUTE * LeadFormix AWARENESS SOCIAL MARHETING SOFTWARE CHILD DEVELOPMENT THEORIST LINDA HREGER SILVERMAN A CallidusCloud Company ©2012 LEADFORMIK INC, ALL RIGHTS RESERVED JEFF BULLAS