Online Holiday Sales Trends

by zippycart.com Online Holiday Sales Trends What it means to sell online during the holidays Why Consumers Prefer to Shop Online During the Holidays 24/7 Convenience (41%) Easier to Compare Prices (34%) 42% Free Shipping Offers (33%) Avoid Crowds (25%) of holiday shoppers bought online in 2009 Easy to Browse (15%) Variety (12%) 49% Email Sales (9%) of holiday shoppers plan to shop online in 2010 Lower Sales Tax (8%) No Checkout Lines (8%) top products consumers plan to buy this holiday season Gift Cards - an expected 9% increase in consumer spending Books - an expected 6% increase in consumer spending SCmas Toys - an expected 8% increase in consumer Video Games - an expected 6% increase in consumer spending spending Tech products - an expected 8% increase in consumer spending Vacations - an expected 5% increase in consumer spending Apparel - an expected 7% increase in consumer spending DVD/Blu-ray - an expected 4% increase in consumer spending 47% 34% of online merchants used of online merchants said Social media more last holiday they started holiday promotions early last year season than in 2008 79% 77% of online merchants sold gift cards/certificates online last holiday season of online merchants offered free shipping last holiday season When Retailers Began Online Holiday Marketing in 2009 14.5% Week of Oct. 12 9.7% Oct. 5 or Earlier 16.1% Week of Oct. 19 3.2% Nov. 23 or later 9.7% 9.7% Week of Nov. 16 Week of Oct. 26 8.1% Week of Nov. 9 29.0% Week of Nov. 2 Copyright 2010 ZippyCart.com Sources: National Retail Federation 2010 Holiday Survival Kit & http://blog.nielsen.com/nielsenwire/consumer/more-shoppers- intend-to-buy-but-u-s-holiday-sales-likely-to-remain-flat/ by zippycart.com Online Holiday Sales Trends What it means to sell online during the holidays Why Consumers Prefer to Shop Online During the Holidays 24/7 Convenience (41%) Easier to Compare Prices (34%) 42% Free Shipping Offers (33%) Avoid Crowds (25%) of holiday shoppers bought online in 2009 Easy to Browse (15%) Variety (12%) 49% Email Sales (9%) of holiday shoppers plan to shop online in 2010 Lower Sales Таx (8%) No Checkout Lines (8%) top products consumers plan to buy this holiday season Gift Cards - an expected 9% increase in consumer spending Books - an expected 6% increase in consumer spending SCmas Toys - an expected 8% increase in consumer Video Games - an expected 6% increase in consumer spending spending Tech products - an expected 8% increase in consumer spending Vacations - an expected 5% increase in consumer spending Apparel - an expected 7% increase in consumer spending DVD/Blu-ray - an expected 4% increase in consumer spending 47% 34% of online merchants used of online merchants said Social media more last holiday they started holiday promotions early last year season than in 2008 79% 77% of online merchants sold gift cards/certificates online last holiday season of online merchants offered free shipping last holiday season When Retailers Began Online Holiday Marketing in 2009 14.5% Week of Oct. 12 9.7% Oct. 5 or Earlier 16.1% Week of Oct. 19 3.2% Nov. 23 or later 9.7% 9.7% Week of Nov. 16 Week of Oct. 26 8.1% Week of Nov. 9 29.0% Week of Nov. 2 Copyright 2010 ZippyCart.com Sources: National Retail Federation 2010 Holiday Survival Kit & http://blog.nielsen.com/nielsenwire/consumer/more-shoppers- intend-to-buy-but-u-s-holiday-sales-likely-to-remain-flat/ by zippycart.com Online Holiday Sales Trends What it means to sell online during the holidays Why Consumers Prefer to Shop Online During the Holidays 24/7 Convenience (41%) Easier to Compare Prices (34%) 42% Free Shipping Offers (33%) Avoid Crowds (25%) of holiday shoppers bought online in 2009 Easy to Browse (15%) Variety (12%) 49% Email Sales (9%) of holiday shoppers plan to shop online in 2010 Lower Sales Таx (8%) No Checkout Lines (8%) top products consumers plan to buy this holiday season Gift Cards - an expected 9% increase in consumer spending Books - an expected 6% increase in consumer spending SCmas Toys - an expected 8% increase in consumer Video Games - an expected 6% increase in consumer spending spending Tech products - an expected 8% increase in consumer spending Vacations - an expected 5% increase in consumer spending Apparel - an expected 7% increase in consumer spending DVD/Blu-ray - an expected 4% increase in consumer spending 47% 34% of online merchants used of online merchants said Social media more last holiday they started holiday promotions early last year season than in 2008 79% 77% of online merchants sold gift cards/certificates online last holiday season of online merchants offered free shipping last holiday season When Retailers Began Online Holiday Marketing in 2009 14.5% Week of Oct. 12 9.7% Oct. 5 or Earlier 16.1% Week of Oct. 19 3.2% Nov. 23 or later 9.7% 9.7% Week of Nov. 16 Week of Oct. 26 8.1% Week of Nov. 9 29.0% Week of Nov. 2 Copyright 2010 ZippyCart.com Sources: National Retail Federation 2010 Holiday Survival Kit & http://blog.nielsen.com/nielsenwire/consumer/more-shoppers- intend-to-buy-but-u-s-holiday-sales-likely-to-remain-flat/ by zippycart.com Online Holiday Sales Trends What it means to sell online during the holidays Why Consumers Prefer to Shop Online During the Holidays 24/7 Convenience (41%) Easier to Compare Prices (34%) 42% Free Shipping Offers (33%) Avoid Crowds (25%) of holiday shoppers bought online in 2009 Easy to Browse (15%) Variety (12%) 49% Email Sales (9%) of holiday shoppers plan to shop online in 2010 Lower Sales Таx (8%) No Checkout Lines (8%) top products consumers plan to buy this holiday season Gift Cards - an expected 9% increase in consumer spending Books - an expected 6% increase in consumer spending SCmas Toys - an expected 8% increase in consumer Video Games - an expected 6% increase in consumer spending spending Tech products - an expected 8% increase in consumer spending Vacations - an expected 5% increase in consumer spending Apparel - an expected 7% increase in consumer spending DVD/Blu-ray - an expected 4% increase in consumer spending 47% 34% of online merchants used of online merchants said Social media more last holiday they started holiday promotions early last year season than in 2008 79% 77% of online merchants sold gift cards/certificates online last holiday season of online merchants offered free shipping last holiday season When Retailers Began Online Holiday Marketing in 2009 14.5% Week of Oct. 12 9.7% Oct. 5 or Earlier 16.1% Week of Oct. 19 3.2% Nov. 23 or later 9.7% 9.7% Week of Nov. 16 Week of Oct. 26 8.1% Week of Nov. 9 29.0% Week of Nov. 2 Copyright 2010 ZippyCart.com Sources: National Retail Federation 2010 Holiday Survival Kit & http://blog.nielsen.com/nielsenwire/consumer/more-shoppers- intend-to-buy-but-u-s-holiday-sales-likely-to-remain-flat/ by zippycart.com Online Holiday Sales Trends What it means to sell online during the holidays Why Consumers Prefer to Shop Online During the Holidays 24/7 Convenience (41%) Easier to Compare Prices (34%) 42% Free Shipping Offers (33%) Avoid Crowds (25%) of holiday shoppers bought online in 2009 Easy to Browse (15%) Variety (12%) 49% Email Sales (9%) of holiday shoppers plan to shop online in 2010 Lower Sales Таx (8%) No Checkout Lines (8%) top products consumers plan to buy this holiday season Gift Cards - an expected 9% increase in consumer spending Books - an expected 6% increase in consumer spending SCmas Toys - an expected 8% increase in consumer Video Games - an expected 6% increase in consumer spending spending Tech products - an expected 8% increase in consumer spending Vacations - an expected 5% increase in consumer spending Apparel - an expected 7% increase in consumer spending DVD/Blu-ray - an expected 4% increase in consumer spending 47% 34% of online merchants used of online merchants said Social media more last holiday they started holiday promotions early last year season than in 2008 79% 77% of online merchants sold gift cards/certificates online last holiday season of online merchants offered free shipping last holiday season When Retailers Began Online Holiday Marketing in 2009 14.5% Week of Oct. 12 9.7% Oct. 5 or Earlier 16.1% Week of Oct. 19 3.2% Nov. 23 or later 9.7% 9.7% Week of Nov. 16 Week of Oct. 26 8.1% Week of Nov. 9 29.0% Week of Nov. 2 Copyright 2010 ZippyCart.com Sources: National Retail Federation 2010 Holiday Survival Kit & http://blog.nielsen.com/nielsenwire/consumer/more-shoppers- intend-to-buy-but-u-s-holiday-sales-likely-to-remain-flat/ by zippycart.com Online Holiday Sales Trends What it means to sell online during the holidays Why Consumers Prefer to Shop Online During the Holidays 24/7 Convenience (41%) Easier to Compare Prices (34%) 42% Free Shipping Offers (33%) Avoid Crowds (25%) of holiday shoppers bought online in 2009 Easy to Browse (15%) Variety (12%) 49% Email Sales (9%) of holiday shoppers plan to shop online in 2010 Lower Sales Таx (8%) No Checkout Lines (8%) top products consumers plan to buy this holiday season Gift Cards - an expected 9% increase in consumer spending Books - an expected 6% increase in consumer spending SCmas Toys - an expected 8% increase in consumer Video Games - an expected 6% increase in consumer spending spending Tech products - an expected 8% increase in consumer spending Vacations - an expected 5% increase in consumer spending Apparel - an expected 7% increase in consumer spending DVD/Blu-ray - an expected 4% increase in consumer spending 47% 34% of online merchants used of online merchants said Social media more last holiday they started holiday promotions early last year season than in 2008 79% 77% of online merchants sold gift cards/certificates online last holiday season of online merchants offered free shipping last holiday season When Retailers Began Online Holiday Marketing in 2009 14.5% Week of Oct. 12 9.7% Oct. 5 or Earlier 16.1% Week of Oct. 19 3.2% Nov. 23 or later 9.7% 9.7% Week of Nov. 16 Week of Oct. 26 8.1% Week of Nov. 9 29.0% Week of Nov. 2 Copyright 2010 ZippyCart.com Sources: National Retail Federation 2010 Holiday Survival Kit & http://blog.nielsen.com/nielsenwire/consumer/more-shoppers- intend-to-buy-but-u-s-holiday-sales-likely-to-remain-flat/