MyDoodleSongs Case Study

CASE STUDY MyDoodleSongs www.mydoodlesongs.com How it all started... 2- min Hi Guys! I've got an idea. Did you see today's google Doodle? Why don't we do something with that? We could make a gallery where people show the letters/numbers they type to create the melodies, and then share them. Yeah! That could work. Are you up to it Juan? Sure. I like it! Okay, let's do it :) Yes. It's Hipchat's (www.hipchat.com) Logo. We use it every day and we love it! The rough sketch hour Fw Fireworks File Edit View Select Modify Text Commands Filters 100% Select Original Preview 02-Up 84-Up Bitmap AMyDoodleSongs Vector Web Implementation hours Project New Preview Action V WORKSPACE O single.html 2 header.php V FILES 10 2 d.js By Vulsai< 11 12 2 footer.php 13 2 functions.php 14 Z header.php 15 16 | images 17 O index.html var -gaq gaq.push(['_setAccount', 'UA-23873997-1']); -gaq. push (['_trackPageview' ]); (function () { 18 gaq || []; 2 index.php 19 20 js 21 A nage-4.nhn .macrabbit.com/espresso/) & WordPress (www.wordpress.org) we you < Site Up! Hooray! so... what happened next? Friends & Colleagues helped us to start the ball rolling. Timeline Grizzluza [a.k.a. Grizzly] @Grizzluza Unfollow #29,786,735 Grizzluza Hey @CreativeSocial, go to #MyDoodleSongs mydoodlesongs.com a quick response from argentinean agency Vulsai, and play a song! Grizzluza I do prefer #MyDoodleSongs mydoodlesongs.com over #DoodleTunes doodletunes.info by far. Grizzluza I've created this awesome song using Les Paul #Doodle. Check and vote it bit.ly/KA5JQ8! #mydoodlesongs Grizzluza Music lovers, did you enjoy the Les Paul Google Doodle today? Go play with #MyDoodleSongs here! mydoodlesongs.com/ And boy.. did the ball roll.. ©5. Site down due to high traffic. min ©45. The server came back up and we had to patch it up. Cache to the server's rescue! (APC + WP-Super-Cache) Site went back up and stayed that way :) 24hr. Statistics! the site's numbers after 24hs. 50.000 TT unique visitors 1 TTT Visits 25,065 Visits from all around the world, specially in Latin America Brazil kicked ass! Thanks Brazil! 300.000 page views =6 per user 05.46 O000 average time on site 300 songs created by users twitter #mydoodlesongs/mydoodlesongs.com alexanderchen mydoodlesongs.com Compilation site of songs playable on the Google doodle. Amazing this was built in just a day. danigranatta más chingón incluso que el doodle de hoy de Google: my doodle songs mydoodlesongs.com/ (vía @grizzluza) workforfood My Doodle Songs mydoodlesongs.com Schwartzie14 This is really fun to play with! RT @vulsai: What do you think of this 5 hour project? mydoodlesongs.com Would love to hear your input! Gilsun gibsonmexico #LesPaul mydoodlesongs.com/ #Google vulsai @GoogleDoodles @jess3 Here you will find more than 600 songs created by users, using the Les Paul #doodle unblg.gd/jdOydl 13 by jess3 RicardoBlanco +1 a Indiana Jones en mydoodlesongs.com/song/tema- A de-indiana-jones :) YoungRubicamBA Ya RT @PabloSanchez Si les gustó el #Doodle de hoy, les va a encantar #MyDoodleSongs bit.ly/IslkZ2 / Buenisimo! 2800 unique tweets (not RT) Conclusion Media Spent? Fun & Experience? NONE LOTS Profit? Happy People? NONE LOTS Think Fast. Act Faster. Have fun. vulsai empowering thinking Thanks Everyone! :) www.vulsai.com / [email protected] / @vulsai