Lost Money Between The Couch Cushions

LOST MONEY BETWEEN THE SOFA CUSHIONS TV's missed revenue opportunities in today's multi-screen viewing environment DON'T TOUCH THAT DIAL Quality is king when it comes to ad engagement 66% of viewers will sit through commercials – despite DVR technology Say image and audio quality is the strongest driver of TV audience engagement, whether it's on a TV, PC, tablet or other device Humor 47% AS SEEN ON Viewers find it Compelling storylines 32% Well-developed characters 31% TV 65% easiest to recall ads that include: Music 25% Celebrities 12% Broadcasters and FOR ACCESS TO CONTENT, THE AVERAGE CONSUMER IS WILLING TO PAY: media organizations are leaving money on the table HOW MUCH WOULD YOU PAY? $3.62 for Hollywood movies $2.37 for on-demand sporting events $1.41 for sitcoms and reality shows $1.32 for old episodes of favorite shows $1.30 for TV drama episodes $1.23 for favorite news shows 33% of existing content could be 3170 of consumers are willing monetized if providers were to use the proper metadata strategy to pay for old episodes of their favorite shows TUNE IN NEXT TIME. CATCH ALL THE ACTION. Viewers are finding new ways to discover new content, but they're not abandoning tried and true TV viewing habits Second screens create opportunity - especially during mass media events such as sports programming 63%. Media industry executives believe that over the next four years, online consumption of broadcast content will increase 10-fold (from 3% to 30%) 70 were simultaneously using PCs, tablets or smartphones to gain access to related information, while watching the Olympics on TV Ways viewers are discovering new shows 39% trailers shown on TV 91%. 20% channel surfing 17% recommendations by friends 6% social media 70 of broadcast and studio executives believe multi-screen delivery is a key growth driver for the industry <4% news and video websites of consumers are testing return to appointment- 30% based viewing, once 14% new shows online or on tablets or smartphones becoming fans AND NOW FOR THE EXCITING CONCLUSIO. A multi-platform strategy ID can drive appointment- based viewing Meeting viewer expectations for personalized TV requires There's value in Quality content reigns KO the archive with the right approach fast collaboration Avid creates the digital audio and video technology that creative prolessionals use to make the most istened to, mast watched and most loved media in the world - from the most prestigious and award-winning feature films, music recordings, and television showS, to live concert tours and news broadcasts. Some of Awid's most influential and pioneering solutions include AVID. Media Composer", Pro Tools", Interplay", ISIS, VENUE, Sbelius", and System 5. AVID.COM 1d Techolo rc ngtaeret Pduct a tatom m etand abityatectto chegetototor dthe Aed logaler , Mee Conpr Pa Totrd Stel re dreea or treeaof d Techmoloy, he Unted S dr heroen The umenterplaydtthe pe nd ple EtetmiCop hch bnapruttor he prdut Durmteddererkondo he eyoMoton Somom Antreoedn Derte torthetScent Tehl e trthecorcept dg undergreegof the dm torperantem troton pectuedtg Aohrtuderarkaomed henathe prpertofferrectewes