Transcribed
Improve Your Mobile Ad Results
CLICKAΤTACK MOBILE AD PERFORMANCE COMPARISON ÇLICK ATTACK AVERAGE CTR BY BANNER TYPE DATA TAKEN FROM THE YEAR 2014 15,79% 11,12% 9,06% 1,64% 1,29% 0,4% 300 X 50 320 X 50 FULL SCREEN FULL SCREEN FULL SCREEN 300 X 50 300 X 150 STANDARD MOBILE BANNER STICKY MOBILE BANNER KINGSIZE MOBILE BANNER INTERSTITIAL RICH MEDIA MOBILE BANNER MOBILE BANNER VIDEO MOBILE BANNER IN LINE WITH TEXT, SCROLLS FIXED POSITION ON SCREEN, USUALLY ВОTTOM, "X" TO CLOSE IN LINE WITH TEXT, SCROLLS WITH CONTENT DISPLAYED OVER CONTENT, "X" TO CLOSE DISPLAYED OVER INTERACTIVE HTML5 OR ANIMATED GIF, DISPLAYED OVER CONTENT, "X" TO CLOSE CONTENT, "X" TO CLOSE WITH CONTENT CL!CK ATTACK
Improve Your Mobile Ad Results
shared by ClickAttack on Jan 18
25
views
0
faves
0
comments
In the world of mobile ads, campaigns and ad networks the click through rate (CTR) is one of the most important KPIs used to determine whether the campaign was successful or not. We analysed all campa...
igns that ran on ClickAttack network in 2014 to create a benchmark to which you can compare and improve your mobile ad campaign results.
So how does comparing your campaign’s CTR to our averages can help you? It will do you no good if you make the comparison once your campaign is finished. Thankfully, that’s not how we do it because we monitor all relevant KPIs through the entire duration of the campaign, which lets us tweak it to get optimal results.
If your CTR is lower than the average, this might mean that the ad needs optimization, or that the targeting is not hitting the mark. In any case, we’ll advise you on how to proceed to optimize the campaign and get satisfying results.
Check out the infographic for average CTR by banner type in ClickAttack network.
Source
http://www.c...enchmarks/Category
OtherGet a Quote
You may also like...
