Going Up?

GOING UP ? The following is one of 2,000 "Teach Hunch About You" questions which Hunch users can answer at their leisure as they use Hunch.com: When waiting for a slow elevator, do you tend to: Press the button a couple of extra times out of habit 38% Press the button once Mash the button repeatedly, as this has 54% 8% and wait patiently been proven to make it come faster 8 Among 22,039 Hunch users Hunch mined its Taste Graph to see what other correlations and insights are associated with people who answered each way. BUTTON BASHERS CASUAL PRESSERS ONE-AND-DONES More/less likely percentages are compared to One-and-Dones, but are also directionally accurate vs. "casual pressers". More/less likely percentages are compared to Button Bashers, but are also directionally accurate vs. "casual pressers" CORE DEMOGRAPHICS Skew under 18 and 18-34 Skew 35-49 Skew 35-49 44% more likely to be women than men 22% more likely to be women than men 22% more likely to be men than women 37% more likely to have only a high school diploma OHS Equally likely (28%) to have a high school diploma or a four-year college degree 65% more likely to have a four-year college degree 17% more likely to live in a rural area 45% live in the suburbs 7% more likely to live in the suburbs, but just as likely (38%) to live in a big city Slightly more likely to be parents 68% are not parents Slightly more likely to not be parents PERSONALITY { } 29% more likely to be extroverts 59% are introverts 22% more likely to be introverts More than 100% more likely to say they have a short temper 64% are even-tempered with occasional flare-ups 94% more likely to say they take things in stride 43% more likely to be impatient when teaching someone how to do something 66% are patient when teaching someone how to do something 20% more likely to be patient when teaching someone how to do something Feel more stressed (62 %) than 12% more likely to feel relaxed, not stressed 9% more likely to feel stressed Button Bashers or One-and-Dones LIFE EXPERIENCES More than 100% more likely to regularly honk their horns when driving 74% don't regularly honk their horns when driving 27% more likely to not regularly honk their horns when driving 50% more likely to sometimes use the grocery store express lane despite having too many items 68% never use the grocery store express lane if they have too many items 67% more likely to never use the grocery store express lane if they have too many items 40% more likely to say they're usually running late Almost equally like to say they're usually early or on time (37% and 38%, respectively) 14% more likely to say they're usually early 27% more likely to prefer waiting in a short line that's moving quickly 84% prefer waiting in a long line that's moving quickly 5% more likely to prefer waiting in a long line that's moving quickly 29% more likely to have not worked as a coach, teacher, or mentor 63% have worked as a coach, teacher, or mentor 22% more likely to have worked as a coach, teacher, or mentor TECHNOLOGY 33% are iPhone users 27% more likely to not know what operating system their cellphone uses or to not have a cellphone at all 22% more likely to be iPhone users 44% are PC users Slightly more likely to be PC users Slightly more likely to be Mac users 32% have an average comfort level when it comes to using technology 20% more likely to be very comfortable using technology More than 100% more likely to be uncomfortable using technology Equally likely (25%) to text or not use technology while waiting in a long line 18% more likely to check and send email while waiting in a long line 42% more likely to text while waiting in a long line More than 100% more likely to not 68% have a private Facebook account viewable only by friends 17% more likely to have a public Facebook account have a Facebook account 56% back up their computer now and then 56% more likely to back up their computer constantly 38% more likely to not back up their computer MEDIA TV NETWORKS Nickelodeon, MTV, Cinemax Bravo, HBO, Food Network Discovery Channel, PBS, BBC News MAGAZINES Cosmopolitan, Glamour, Woman's World Popular Science, Discover, National Geographic Vogue, InStyle, Real Simple BOOK AUTHORS Stephen King, Louis L'Amour, Arthur C. Clarke, Peter F. Hamilton, J.D. Salinger Kahlil Gibran, Tom Robbins, T.S. Eliot James Patterson MUSIC The Black Eyed Peas, Justin Bieber, Usher Grace Jones, Girl Talk, Passion Pit Yes, The Rolling Stones, Edith Piaf FOOD & DRINK WINE VARIETALS White Zinfandel, Pinot Noir, Muscat Rosé Prosecco, Cabernet Sauvignon, Chianti Shiraz, Sauvignon Blanc, Sangiovese CHEESE American, Parmesan, Velveeta Fontina, Asiago, Muenster Aged Cheddar, Mozzarella, Roquefort CONDIMENTS Ketchup, Tabasco Sauce, Thousand Island Dressing Tiger Sauce, Barbecue Sauce, Fish Sauce Wasabi, Mayonnaise, Mustard FAST FOOD KFC, Little Caesars, McDonald's Burger King, Chipotle, Chick-fil-A Subway, Arby's, Panera Bread FASHION, TASTE, & AESTHETICS ARTISTS Terry Richardson, Michael Köpf, Tommy Ingberg M.C. Escher, Ansel Adams, Frank Lloyd Wright Frank Gehry, Jill Greenberg, I.M. Pei FASHION DESIGNER Chloé, Christian Louboutin, Marc Jacobs Brooks Brothers, Patrik Ervell, Yohji Yamamoto Louis Vuitton, Versace, Fendi ART MOVEMENTS Abstract Expressionism, Pop Art, Fauvism Graffiti Art, Fantasy Art, Media Arts Realism, Classic, Gothic FASHION BRANDS Abercrombie & Fitch, Hollister, H&M Elizabeth and James, TopShop, Tom Ford Nike, Jockey, Hugo Boss, ********************** Stats are based on more than 85 million aggregated & anonymized responses to "Teach Hunch About You" questions answered on Hunch.com, as well as predictions from Hunch's proprietary Taste Graph. Yes, Poindexter, we know that correlation does not necessarily imply causation. Legalese: There are hunch brands listed above that belong to their respective owners, not to Hunch. To learn more about Hunch and the cool stuff Hunch's data can do, visit hunch.com/insights. Starcom © 2011 Hunch Inc. ............