FACEBOOK USAGE AMONG KEY DEMOGRAPHICS

Drive ROI, Save Resources: Maximise the impact of your Social Reach FACEBOOK USAGE AMONG KEY DEMOGRAPHICS SNAPSHOT facebook 23 GENDER AGE EDUCATION LOCATION FACEBOOK AGE & GENDER DEMOGRAPHICS ΜEN WOMEN 55% 45% 40 30 20 10 36% 33% 33% 30% 16% 17% 8% 11% 4% 6% 3% 4% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ AGE 18-24 age range is still the biggest demographic using the site. KEY FINDINGS PERCENTAGE AGE GROUP 87% 18-29 73% 30-49 63% 50-64 56% 65+ FACEBOOK LOCATION DEMOGRAPHICS One of the important factors to be considered for a business for the right targeting COUNTRIES SELECTED AUDIENCE United States of America 14% India 9% Brazil 7% Indonesia 5% Mexico 4% Phillippines 3% Turkey 3% United Kinddom 3% Thailand 2% France 2% Top 5 Countries for Facebook Users SNAPSHOT PERCENTAGE AGE GROUP UNITED STATES 14% INDIA 9% BRAZIL 7% INDONESIA 5% МEXICO 4% FACEBOOK EDUCATION DEMOGRAPHICS As Facebook was originally created for college students, it makes sense that adults who have graduated from college are the leading demographic. 74% 71% 70% Went to College Some College Experience Graduated High School or Less Source : This data is based on the Pew report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the FacebookAudience Insights Tool. f | SocialTigerIN E | SocialTigerIN www.SOCIALTIGER.IN SOCIALTIGER | +SocialtigerIn | socialtigerin | www.socialtiger.in | [email protected] Turn leads into customers and customers into loving customers PERCENTAGE