Direct Mail - 12 Calls to Action

DIRECT MAIL 12 CALLS TO ACTION - 2 3. 4 POSITION YOUR PRESENT AN SHOW USE GREAT TEXT INCENTIVE PRODUCT TEXT In the English language. we naturally read from left to right. top to bottom. As such placing your text and primary call to action on the left hand side of a Direct Mail Piece, is the best way to ensure that your recipient reads it. when you've got an inferesting and exciting product. putting it in front and centre in your Direct Mail piece is almost always beneficial. while good Graphic Design can always boost a Direct Mail Piece. remember one of the Incentives can take a great many forms; they could be linked to your product or service such as a discount on deals or a free trial. oldest and truest marketing mantras - "content is king". Writing good. fine tuned copy for your Direct Mail Piece remains the most important aspect. FREE! GOOEY £10 Off 5. USE SPATIAL CREATE A SENSE PRIMARY AND FACILITATING OF DIRECTION SECONDARY OPTIONS SEGMENTATION EFFECT Less is often more. Separating your Call To Action from the rest of You can prioritise these by varying the size and colours each options Call To Action is depicted in. As a general rule, bright colours stand out more, Direct Mail is the most Guiding your recipients across the page can be useful when you wan to the Direct Mail Shot can give it more attention. rather than having it crowded out by text or images. targeted form of marketing available, but naturally there will be times where you wont be able to clearly identify who your target is, or what options they will go for when given the choice. prioritise a Call To Action. therefore should be used for your primary Call To Action. Less is more 6. 10 11 12 UNORTHODOX REDUCE RECPIENT USE DIFFERANT USE CROSS SHAPES ANXIETY TYPES OF SUBSTRATE MARKETING Making your Call To Action stand out can be Including authentication badges to your Direct Mail Consider the material your Call To Action part of a combined Marketing Campaign. All the research points to an increase in your refurn when a Mailing is part of a cross media strategy. Make achieved by making it an unusual eye catching shape and style. Creatively styled Direct Mail Pieces stand out to that you're sending out. do not just look at various types of paper and card. Call To Action Piece can încrease frust between yourselves and your customers. Another way of generating trust is to ensure that your Call To Action reassures your using plastics and both natural and man made fibres have been shown to work too. reveal different offers or stages can be really innovative. recipient that they can't see common pitfalls. www.centralmailing.co.uk Email: [email protected] | Call: 0500 170501 Copyright Central Mailing Services © 2012.