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Coming to Better Understand ‘Content PR’ In the Digital Age

WHAT IS CONTENT PR? HOW CAN CONTENT PR BE RECOGNIZED? COMING TO UNDERSTAND Built upon the basic pillars of content marketing "Invest in our product" "We're the experts and would love to help' CONTENT PR Push to Attract dependable engaged audiences consumers Interactive social channels & digital communities Written text STRONG CREATION OF COMPELLING, HELPFUL CONTENT public relations TRADITIONAL CONTENT PR HOW DOES CONTENT PR FUNCTION? content marketing PR content pr Become an accessible industry leader USEFUL EXAMPLES OF CONTENT PR Build a loyal audience DEVELOP A VOICE Videos of experts providing consumer advice Engage with said audience through incredible content MAKE SEO A FOCUS Data being presented through a well-organized infographic ll ANSWER QUESTIONS IN A SIMPLE AND TIMELY MANNER LISTEN TO WHAT'S BEING SAID ON SOCIAL MEDIA AND JOIN THE CONVERSATION A series of owned blog posts or guest blog posts FUSION http://www.dr4ward.com/dr4ward/2013/02/what-is-content- public-relations-and-what-is-different-from-traditional-pr- contentpr-infographic.html http://contentmarketinginstitute.com/2014/12/role-pr-content -marketing/ The occasional press release 360

Coming to Better Understand ‘Content PR’ In the Digital Age

shared by Fusion360-2 on Jul 05
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As time goes on, the fields of content marketing and public relations become more and more intertwined. Soon enough, the field of "content PR" will be a professional realm of its own.

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