Baby Boomers. What, How, When?

BABY BOOMERS..What, How, When? The generation of Americans born between 1946, the end of World War II, and 1964 is known as the Baby Boomer generation. They are the largest generation of Americans born in U.S. history. 1946-1964 1946 Post World War II The Year The Year the U.S. 1957 1979 the Boom Peaked Divorce Rate Peaks 2029 December 31 2,331,000 Marriages 1,181,000 Divorces 3,411,000 4,300,000 babies born in the U.S. 11,780.8 per day 490.87 per hour THE BOOMER TIMELINE 2011 January 1 babies born in the U.S. The last of the boomers turn 65 9,345.2 per day 389.38 per hour According to the U.S. Census The 65+ population segment is projected to double to 71.5 million by 2030 and grow to 86.7 million by 2050. Possibly 80 million plus will be on Medicare & Social Security. The first of the boomers turn 65 First of the boomers turn 33 Thirty vears later, 39% of boomers have been divorced and the national divorce rate is declining. Approximately two-thirds of all seniors 65 and over and 60% of those 50-64 have at least one chronic disease. 6.49 per minute 8.18 per minute 4,078,000 Those aged 50 and older will represent 45% of the U.S. population. 4,027,000 babies born in the U.S. 11,002.7 per day 458.48 per hour 7.64 per minute The first of the baby boomers turn 50 babies born in the U.S. 11,172.6 per day 465.53 per hour 7.76 per minute 1996 January 1 2015 The End of an ERA Post Korean 1954 War 1964 INTERESTING FACTS WEALTH OF BABY BOOMERS ONLINE HABITS Only 11% plan to stop working entirely. A survey by AARP reveals most boomers plan to work "until they drop" The 55+ age group controls more than three-fourths of America's wealth 27 The majority of Baby Boomers are homeowners Baby Boomers have led from the Oval Office hours per week online, 2 hours more per week then Millennials A 1/3rd of the 195.3 million internet users in the U.S., adults aged 50+ represent the Web's largest constituency Boomers have seen a decrease in their median family net worth, however, they still have a net worth 3x than younger generation $7 BILLION is home to 72% Boomers make more Baby Boomers than any highest concentration of Baby Boomers is found in Vermont 25% up approximately 25% of the total U.S. population Boomers' median household income is 55% greater than post-Boomers and 61% more than pre-Boomers. They have an average annual disposable income of $24,000. of baby boomers have broadband internet in their homes 36% of adults 50+ - own a smartphone average annual online spending by Adults 50+ other state The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after-tax 27.4 million people age 55 are over engaged in social networking with nearly 19 million of those using Facebook income More than half of Baby Boomers support their adult children financially Nearly a third of Baby Boomers have graduated college There are more female Boomers Adults 50 and older own 65% of the aggregate net worth of all U.S. households than males 42% of all travel industry purchases happen online & adults 50+ account for 80% of all luxury travel spending 44 %% smartphone owners age 50+ access Internet & check email daily from their device MOST PREFERRED BRANDS SPENDING HABITS Account for nearly 2/3rd of Americans 50+ Outspend other generations by an estimated $400 billion billion each year on consumer goods 2:1, Boomers outspend 2012 $400 $230 billion or 55%, of consumer packaged goods sales Baby boomers increased their usage of social media by 60% buy from e-retailers online MOTOR HARLEY-DAVIDSON GYCLES younger adults online 2:1 on a per-capita basis & services Levi's 116 million U.s. consumers 55-64 year old outspend the average consumer in nearly every category, including: food away from home, household furnishings, entertain- ment, personal care, and gifts Americans 82% of adults aged 50+ who use the Internet research health and wellness information online age 50 and older spent $2.9 trillion, up 45% in the past 10 years over 55 spend 50% of all vacation dollars in America. SATURDAY NIGHT LIVE Sources: http://thehartford.com/aarp/ http://www.immersionactive.com/resources/50-plus-facts-and-fiction/ http://www.55places.com/blog/10-interesting-baby-boomer-facts-stats http://edition.cnn.com/2013/11/06/us/baby-boomer-generation-fast-facts/ http://money.usnews.com/money/personal-finance/mutual-funds/slideshows/12-surprising-facts-about-boomer-retirement/ AARP NOXZEMA THE HARTFORD COACH $21 billion spent annualy by women over 50 on clothes Baby boomers take great pride in the appearance of their homes as 27% have had landscaping done in the past year and they are 21% more likely than all Ameri- . can adults to have spent $10,000 or more on home improvement in the past year FORNIA