Herculean Effort / Olympic Divide
WHAT THE UK REALLY THINKS OF OLYMPICS 2012 HERCULEAN EFFORTOLYMPIC DIVIDE 85% WILL THE 2012 OLYMPICS HELP ME? 15% YES NO WHAT ARE THE WHAT ARE THE ADVANTAGES? DISADVANTAGES? Attracts tourism 58% 57% Tax increase Boosts local businesses 43% 54% Large security presence Improves sporting facilities 40% 47% Increases likelihood of terrorism Provides employment 40% 46% Money could be better spent Gets the world's attention 36% 40% Only benefits the host city All-round economic boost 33% 39% Disrupts the transport system Provides role models for country's youth 31% Improved sports funding 28% 38% Pressures urban infrastructure Provides an opportunity to see games live 27% 34% Leaves unused facilities Contributes to urban regeneration 27% 27% Increased crime in host city Engages the local community 26% 11% Preparation is inconvenient 10% Tourists are irritating Depression due to country's poor performance in the games None of these 25% 8% Puts the country on sporting map 25% Cultural enrichement 24% Introduces new technology to the masses 12% ADVANTAGES DISADVANTAGES AGE GROUP AGE GROUP 18-34 35-55 55+ 18-34 35-55 55+ Attracts tourism 58% 63% Tax increase Boosts local businesses Money could be better spent Provides employment 33% Only benefits the host city Gets the world's attention All around economic boost Improves sports funding Urban regeneration 45% Pressures urban infrastructure Puts the country on sporting map Introduces new technology 12% Disrupts the transport system Leaves unused facilities 12% Preparation is inconvenient Introduces new technology 40% Provides role models for the youth Provides an opportunity to see the games live 68% Large security presence Engages the local community Cultural enrichement 24% Increases likelihood of terrorism Increased crime in host city 7% Tourists are irritating None of the above 25% 8% Depression DESPITE SOCIOECONOMIC AND SECURITY CONCERNS: A third expected increase in Sustainable Living More than one in two expected Technological Advancement Economy Civil Unrest Well Being Disruptions
Herculean Effort / Olympic Divide
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